---
title: "Arlo: search popularity and Share of Search in New Zealand"
description: "Arlo offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/arlo"
publisher: "Brandwave"
---

# Arlo: search popularity and Share of Search in New Zealand

Arlo offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Arlo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among home security camera brands**: 15.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home security camera brands | 3 | 15.3% | 8.5K |

- [Home security camera brands](/demand/nz/categories/nz-smart-home-security-brands)

## How has branded search demand for Arlo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Arlo in New Zealand fell from 9.7K to 8.5K.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand decreased from 20.9% to 15.3%.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand peaked at 22.4% in February 2026 and was lowest at 15.3% in August 2026.
- Across the 11 months ending August 2026, Arlo fell from 2nd to 3rd among home security camera brands in New Zealand.

## How did search popularity change for New Zealand home security camera brands in August 2026?

- In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
- In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.
- Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.
- Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.
- Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home security camera brands | 9.7K | 20.9% | 2 |
| Nov 2025 | Home security camera brands | 10.3K | 19.1% | 2 |
| Dec 2025 | Home security camera brands | 10.2K | 18.8% | 2 |
| Jan 2026 | Home security camera brands | 9.8K | 19.8% | 2 |
| Feb 2026 | Home security camera brands | 9.6K | 22.4% | 2 |
| Mar 2026 | Home security camera brands | 10.1K | 20.7% | 2 |
| Apr 2026 | Home security camera brands | 10.6K | 20% | 2 |
| May 2026 | Home security camera brands | 10.2K | 17.9% | 2 |
| Jun 2026 | Home security camera brands | 9.4K | 16.7% | 2 |
| Jul 2026 | Home security camera brands | 8.6K | 15.6% | 3 |
| Aug 2026 | Home security camera brands | 8.5K | 15.3% | 3 |
| Sep 2026 | Home security camera brands | — | — | — |

## How is Arlo measured?

Brandwave collects information about searches that people make online using Arlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “arlo”
- “arlo apps”
- “arlo camera”
- “arlo com”
- “arlo doorbell”
- “arlo doorbell camera”
- “arlo essential security camera”
- “arlo exterior camera”
- “arlo indoor camera”
- “arlo mounts”
- “arlo near me”
- “arlo nz”
- “arlo online”
- “arlo pro 4”
- “arlo pro 5”
- “arlo security”
- “arlo security camera”
- “arlo ultra 2”

## Which home security camera brands compete with Arlo?

- [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/arlo-vs-eufy
- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/arlo-vs-tp-link-tapo
- [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/arlo-vs-ring-security
- [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/arlo-vs-google-nest
- [Swann](/demand/nz/brands/swann): Head-to-head: /demand/nz/compare/arlo-vs-swann

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Arlo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/arlo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/arlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.