---
title: "Argyle Insurance: search popularity and Share of Search in New Zealand"
description: "Argyle Insurance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/argyle-insurance"
publisher: "Brandwave"
---

# Argyle Insurance: search popularity and Share of Search in New Zealand

Argyle Insurance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Argyle Insurance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cambridge insurance brokers**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cambridge insurance brokers | 3 | 16.7% | 10 |

- [Cambridge insurance brokers](/demand/nz/categories/nz-cambridge-insurance-brokers)

## How has branded search demand for Argyle Insurance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Argyle Insurance in New Zealand held steady, from 0 to 10.
- Across the 11 months ending August 2026, Argyle Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand increased from 0% to 16.7%.
- Across the 11 months ending August 2026, Argyle Insurance rose from 4th to 3rd among cambridge insurance brokers in New Zealand.

## How did search popularity change for New Zealand cambridge insurance brokers in August 2026?

- In August 2026, Argyle Insurance overtook BHI Finance to rank 3rd among cambridge insurance brokers in New Zealand, at 16.7%.
- In August 2026, ABC Insurance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%.
- In August 2026, Carricks Financial lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%.
- In August 2026, BHI Finance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 20% to 16.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cambridge insurance brokers | 0 | 0% | 4 |
| Nov 2025 | Cambridge insurance brokers | 0 | 0% | 4 |
| Dec 2025 | Cambridge insurance brokers | 0 | 0% | 4 |
| Jan 2026 | Cambridge insurance brokers | 0 | 0% | 4 |
| Feb 2026 | Cambridge insurance brokers | 0 | 0% | 4 |
| Mar 2026 | Cambridge insurance brokers | 10 | 14.3% | 3 |
| Apr 2026 | Cambridge insurance brokers | 0 | 0% | 4 |
| May 2026 | Cambridge insurance brokers | 0 | 0% | 5 |
| Jun 2026 | Cambridge insurance brokers | 10 | 14.3% | 2 |
| Jul 2026 | Cambridge insurance brokers | 0 | 0% | 4 |
| Aug 2026 | Cambridge insurance brokers | 10 | 16.7% | 3 |
| Sep 2026 | Cambridge insurance brokers | — | — | — |

## How is Argyle Insurance measured?

Brandwave collects information about searches that people make online using Argyle Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “argyle insurance”

## Which cambridge insurance brokers compete with Argyle Insurance?

- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-argyle-insurance
- [Carricks Financial](/demand/nz/brands/carricks-financial): Head-to-head: /demand/nz/compare/argyle-insurance-vs-carricks-financial
- [BHI Finance](/demand/nz/brands/bhi-finance): Head-to-head: /demand/nz/compare/argyle-insurance-vs-bhi-finance
- [Cambridge Insurance Brokers](/demand/nz/brands/cambridge-insurance-brokers): Head-to-head: /demand/nz/compare/argyle-insurance-vs-cambridge-insurance-brokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Argyle Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/argyle-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/argyle-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.