---
title: "Arena: search popularity and Share of Search in New Zealand"
description: "Arena is a swimwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/arena"
publisher: "Brandwave"
---

# Arena: search popularity and Share of Search in New Zealand

Arena is a swimwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Arena
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among swimwear brands**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Swimwear brands | 6 | 6.1% | 870 |

- [Swimwear brands](/demand/nz/categories/nz-swimwear-brands)

## How has branded search demand for Arena changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Arena in New Zealand rose from 550 to 870.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand increased from 3.7% to 6.1%.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand peaked at 6.1% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 11 months ending August 2026, Arena rose from 7th to 6th among swimwear brands in New Zealand.

## How did search popularity change for New Zealand swimwear brands in August 2026?

- In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
- In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.
- In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.
- In August 2026, Baku lost estimated Share of Search among swimwear brands in New Zealand, from 13.7% to 12.9%.
- Estimated monthly branded searches for Bond-Eye in New Zealand fell 18.3% over 11 measured months, from 710 to 580 in August 2026.
- Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swimwear brands | 550 | 3.7% | 7 |
| Nov 2025 | Swimwear brands | 730 | 3.6% | 7 |
| Dec 2025 | Swimwear brands | 560 | 3.3% | 7 |
| Jan 2026 | Swimwear brands | 630 | 3.7% | 7 |
| Feb 2026 | Swimwear brands | 810 | 6.1% | 6 |
| Mar 2026 | Swimwear brands | 760 | 5.8% | 6 |
| Apr 2026 | Swimwear brands | 520 | 5% | 6 |
| May 2026 | Swimwear brands | 580 | 5% | 6 |
| Jun 2026 | Swimwear brands | 560 | 4.2% | 6 |
| Jul 2026 | Swimwear brands | 590 | 4.5% | 6 |
| Aug 2026 | Swimwear brands | 870 | 6.1% | 6 |
| Sep 2026 | Swimwear brands | — | — | — |

## How is Arena measured?

Brandwave collects information about searches that people make online using Arena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “arena bikini”
- “arena racing togs”
- “arena swimwear”
- “arena swimwear goggles”
- “arena swimwear powerskin”
- “arena togs”

## Which swimwear brands compete with Arena?

- [Speedo](/demand/nz/brands/speedo)
- [Seafolly](/demand/nz/brands/seafolly): Head-to-head: /demand/nz/compare/arena-vs-seafolly
- [Baku](/demand/nz/brands/baku): Head-to-head: /demand/nz/compare/arena-vs-baku
- [Funkita](/demand/nz/brands/funkita): Head-to-head: /demand/nz/compare/arena-vs-funkita
- [Zoggs](/demand/nz/brands/zoggs): Head-to-head: /demand/nz/compare/arena-vs-zoggs
- [Bond-Eye](/demand/nz/brands/bond-eye): Head-to-head: /demand/nz/compare/arena-vs-bond-eye

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Arena: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/arena

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/arena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.