---
title: "Area 51: search popularity and Share of Search in New Zealand"
description: "Area 51 is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/area-51"
publisher: "Brandwave"
---

# Area 51: search popularity and Share of Search in New Zealand

Area 51 is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Area 51
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among streetwear and surf retailers**: 0.18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streetwear and surf retailers | 6 | 0.18% | 190 |

- [Streetwear and surf retailers](/demand/nz/categories/nz-streetwear-and-surf-retailers)

## How has branded search demand for Area 51 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Area 51 in New Zealand fell from 340 to 190.
- Across the 11 months ending August 2026, Area 51’s estimated Share of Search among streetwear and surf retailers in New Zealand held steady, from 0.27% to 0.18%.

## How did search popularity change for New Zealand streetwear and surf retailers in August 2026?

- In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%.
- In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%.
- In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%.
- In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%.
- Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streetwear and surf retailers | 340 | 0.27% | 6 |
| Nov 2025 | Streetwear and surf retailers | 330 | 0.17% | 6 |
| Dec 2025 | Streetwear and surf retailers | 340 | 0.17% | 6 |
| Jan 2026 | Streetwear and surf retailers | 280 | 0.23% | 6 |
| Feb 2026 | Streetwear and surf retailers | 230 | 0.24% | 6 |
| Mar 2026 | Streetwear and surf retailers | 270 | 0.23% | 6 |
| Apr 2026 | Streetwear and surf retailers | 280 | 0.23% | 6 |
| May 2026 | Streetwear and surf retailers | 280 | 0.23% | 6 |
| Jun 2026 | Streetwear and surf retailers | 190 | 0.17% | 6 |
| Jul 2026 | Streetwear and surf retailers | 230 | 0.23% | 6 |
| Aug 2026 | Streetwear and surf retailers | 190 | 0.18% | 6 |
| Sep 2026 | Streetwear and surf retailers | — | — | — |

## How is Area 51 measured?

Brandwave collects information about searches that people make online using Area 51’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “area 51 clothing nz”
- “area 51 sneakers”
- “area 51 store”

## Which streetwear and surf retailers compete with Area 51?

- [Culture Kings](/demand/nz/brands/culture-kings): Head-to-head: /demand/nz/compare/area-51-vs-culture-kings
- [Jay Jays](/demand/nz/brands/jay-jays): Head-to-head: /demand/nz/compare/area-51-vs-jay-jays
- [General Pants Co](/demand/nz/brands/general-pants-co): Head-to-head: /demand/nz/compare/area-51-vs-general-pants-co
- [Hype DC](/demand/nz/brands/hype-dc): Head-to-head: /demand/nz/compare/area-51-vs-hype-dc
- [North Beach](/demand/nz/brands/north-beach): Head-to-head: /demand/nz/compare/area-51-vs-north-beach

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Area 51: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/area-51

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/area-51. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.