--- title: "Ardex: search popularity in New Zealand" description: "Ardex makes tiling, flooring and waterproofing products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ardex" publisher: "Brandwave" --- # Ardex: search popularity in New Zealand Ardex makes tiling, flooring and waterproofing products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ardex - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among construction chemical brands**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Construction chemical brands | 2 | 15.9% | 720 | | Waterproofing brands | 1 | 29.5% | 720 | - [Construction chemical brands](/demand/nz/categories/nz-construction-chemical-brands) - [Waterproofing brands](/demand/nz/categories/nz-waterproofing-brands) ## Top construction chemical brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ardex was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ardex is the joint second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sika | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ardex | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mapei | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fosroc | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Rockbond | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bostik | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Soudal | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about construction chemical brands - Asked ChatGPT "Which construction chemical brand should I buy in New Zealand?": 1. Sika, 2. Ardex, 3. Mapei, 4. Fosroc - Asked ChatGPT "What are the best construction chemical brands in New Zealand?": 1. Sika, 2. Fosroc, 3. Ardex, 4. Mapei, 5. Bostik, 6. Rockbond - Asked ChatGPT "What's the best construction chemical brand in New Zealand for waterproofing jobs?": 1. Sika, 2. Ardex, 3. Mapei - Searched Google, AI Overview "construction chemical brands": 1. Sika, 2. Mapei, 3. Fosroc, 4. Rockbond Not named in any answer: Soudal. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ardex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ardex in New Zealand held steady at 720. - Across the 12 months ending September 2026, Ardex’s share of searches among construction chemical brands in New Zealand decreased from 17.4% to 15.9%. - Across the 12 months ending September 2026, Ardex’s share of searches among construction chemical brands in New Zealand peaked at 18% in March 2026 and was lowest at 13.5% in August 2026. - Across the 12 months ending September 2026, Ardex’s share of searches among waterproofing brands in New Zealand increased from 28% to 29.5%. - Across the 12 months ending September 2026, Ardex’s share of searches among waterproofing brands in New Zealand peaked at 35.3% in March 2026 and was lowest at 25.4% in August 2026. ## How did search popularity change for New Zealand construction chemical brands in September 2026? - In September 2026, Mapei overtook Bostik to rank 3rd among construction chemical brands in New Zealand, with 13.1% of the searches. - In September 2026, Ardex gained share of searches among construction chemical brands in New Zealand, from 13.5% to 15.9%. - In September 2026, Bostik lost share of searches among construction chemical brands in New Zealand, from 11% to 8.6%. - In September 2026, Fosroc lost share of searches among construction chemical brands in New Zealand, from 3.9% to 3.1%. - In September 2026, Sika lost share of searches among construction chemical brands in New Zealand, from 45.6% to 44.9%. - In September 2026, Rockbond rose from 7th to 6th among construction chemical brands in New Zealand. ## How did search popularity change for New Zealand waterproofing brands in September 2026? - In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches. - In September 2026, Ardex gained share of searches among waterproofing brands in New Zealand, from 25.4% to 29.5%. - In September 2026, Bostik lost share of searches among waterproofing brands in New Zealand, from 20.7% to 16%. - In September 2026, Fosroc lost share of searches among waterproofing brands in New Zealand, from 7.3% to 5.7%. - In September 2026, Nuralite lost share of searches among waterproofing brands in New Zealand, from 25.4% to 24.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Construction chemical brands | 720 | 17.4% | 2 | | Nov 2025 | Construction chemical brands | 720 | 16.2% | 2 | | Dec 2025 | Construction chemical brands | 480 | 14.5% | 2 | | Jan 2026 | Construction chemical brands | 590 | 16.9% | 2 | | Feb 2026 | Construction chemical brands | 720 | 16.4% | 2 | | Mar 2026 | Construction chemical brands | 880 | 18% | 2 | | Apr 2026 | Construction chemical brands | 720 | 17.1% | 2 | | May 2026 | Construction chemical brands | 720 | 15.2% | 2 | | Jun 2026 | Construction chemical brands | 720 | 15.5% | 2 | | Jul 2026 | Construction chemical brands | 720 | 16.3% | 2 | | Aug 2026 | Construction chemical brands | 590 | 13.5% | 2 | | Sep 2026 | Construction chemical brands | 720 | 15.9% | 2 | | Oct 2025 | Waterproofing brands | 720 | 28% | 1 | | Nov 2025 | Waterproofing brands | 720 | 29.3% | 1 | | Dec 2025 | Waterproofing brands | 480 | 28.2% | 1 | | Jan 2026 | Waterproofing brands | 590 | 31.1% | 1 | | Feb 2026 | Waterproofing brands | 720 | 29.9% | 1 | | Mar 2026 | Waterproofing brands | 880 | 35.3% | 1 | | Apr 2026 | Waterproofing brands | 720 | 33.5% | 1 | | May 2026 | Waterproofing brands | 720 | 29.8% | 1 | | Jun 2026 | Waterproofing brands | 720 | 28.5% | 1 | | Jul 2026 | Waterproofing brands | 720 | 30.1% | 1 | | Aug 2026 | Waterproofing brands | 590 | 25.4% | 1 | | Sep 2026 | Waterproofing brands | 720 | 29.5% | 1 | ## How are Ardex’s branded searches counted? Brandwave collects information about searches that people make online using Ardex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ardex” ## Which construction chemical brands compete with Ardex? - [Sika](/demand/nz/brands/sika): Head-to-head: /demand/nz/compare/ardex-vs-sika - [Mapei](/demand/nz/brands/mapei): Head-to-head: /demand/nz/compare/ardex-vs-mapei - [Soudal](/demand/nz/brands/soudal): Head-to-head: /demand/nz/compare/ardex-vs-soudal - [Bostik](/demand/nz/brands/bostik): Head-to-head: /demand/nz/compare/ardex-vs-bostik - [Rockbond](/demand/nz/brands/rockbond): Head-to-head: /demand/nz/compare/ardex-vs-rockbond - [Fosroc](/demand/nz/brands/fosroc) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ardex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ardex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ardex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.