---
title: "Arai: search popularity and Share of Search in New Zealand"
description: "Arai makes motorcycle gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/arai"
publisher: "Brandwave"
---

# Arai: search popularity and Share of Search in New Zealand

Arai makes motorcycle gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Arai
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle gear brands**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle gear brands | 6 | 4.1% | 320 |

- [Motorcycle gear brands](/demand/nz/categories/nz-motorcycle-gear-brands)

## How has branded search demand for Arai changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Arai in New Zealand fell from 390 to 320.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 5.2% to 4.1%.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 5.9% in May 2026 and was lowest at 4.1% in August 2026.
- Across the 11 months ending August 2026, Arai fell from 5th to 6th among motorcycle gear brands in New Zealand.

## How did search popularity change for New Zealand motorcycle gear brands in August 2026?

- In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
- In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.
- In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
- In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
- In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
- Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle gear brands | 390 | 5.2% | 5 |
| Nov 2025 | Motorcycle gear brands | 390 | 5% | 5 |
| Dec 2025 | Motorcycle gear brands | 320 | 4.7% | 5 |
| Jan 2026 | Motorcycle gear brands | 400 | 5.5% | 4 |
| Feb 2026 | Motorcycle gear brands | 390 | 5.5% | 5 |
| Mar 2026 | Motorcycle gear brands | 390 | 5.1% | 4 |
| Apr 2026 | Motorcycle gear brands | 400 | 5.4% | 5 |
| May 2026 | Motorcycle gear brands | 480 | 5.9% | 3 |
| Jun 2026 | Motorcycle gear brands | 390 | 5.2% | 5 |
| Jul 2026 | Motorcycle gear brands | 320 | 4.6% | 5 |
| Aug 2026 | Motorcycle gear brands | 320 | 4.1% | 6 |
| Sep 2026 | Motorcycle gear brands | — | — | — |

## How is Arai measured?

Brandwave collects information about searches that people make online using Arai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “arai boots”
- “arai helmet”

## Which motorcycle gear brands compete with Arai?

- [Alpinestars](/demand/nz/brands/alpinestars): Head-to-head: /demand/nz/compare/alpinestars-vs-arai
- [Shoei](/demand/nz/brands/shoei): Head-to-head: /demand/nz/compare/arai-vs-shoei
- [Dainese](/demand/nz/brands/dainese): Head-to-head: /demand/nz/compare/arai-vs-dainese
- [HJC](/demand/nz/brands/hjc): Head-to-head: /demand/nz/compare/arai-vs-hjc
- [REV'IT!](/demand/nz/brands/revit-nz): Head-to-head: /demand/nz/compare/arai-vs-revit-nz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Arai: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/arai

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/arai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.