--- title: "ApprovalMax: search popularity in New Zealand" description: "Approval workflow software for Xero and QuickBooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/approvalmax" publisher: "Brandwave" --- # ApprovalMax: search popularity in New Zealand Approval workflow software for Xero and QuickBooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ApprovalMax - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among accounts payable platforms**: 47% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Accounts payable platforms | 1 | 47% | 3.6K | - [Accounts payable platforms](/demand/nz/categories/nz-accounts-payable-platforms) ## Top accounts payable platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ApprovalMax was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ApprovalMax is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ApprovalMax | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Lightyear | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airwallex | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tipalti | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stampli | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Dext | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ramp | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | EzzyBills | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Melio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accounts payable platforms - Asked ChatGPT "Which accounts payable platform should I use in New Zealand?": 1. ApprovalMax, 2. Airwallex, 3. Lightyear, 4. EzzyBills - Asked ChatGPT "What are the best accounts payable platforms in New Zealand?": 1. ApprovalMax, 2. Lightyear, 3. Dext, 4. Airwallex, 5. EzzyBills, 6. Tipalti - Asked ChatGPT "What's the best accounts payable platform in New Zealand for a finance team?": 1. Lightyear, 2. ApprovalMax, 3. Airwallex, 4. Dext, 5. Tipalti - Searched Google, AI Overview "best accounts payable software": 1. Ramp, 2. Tipalti, 3. Stampli - Searched Google, AI Overview "invoice approval software": 1. Stampli, 2. Tipalti Not named in any answer: Melio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for ApprovalMax changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ApprovalMax in New Zealand fell from 4.4K to 3.6K. - Across the 12 months ending September 2026, ApprovalMax’s share of searches among accounts payable platforms in New Zealand decreased from 53.1% to 47%. - Across the 12 months ending September 2026, ApprovalMax’s share of searches among accounts payable platforms in New Zealand peaked at 55.2% in February 2026 and was lowest at 40.2% in December 2025. ## How did search popularity change for New Zealand accounts payable platforms in September 2026? - In September 2026, Airwallex gained share of searches among accounts payable platforms in New Zealand, from 28.6% to 31.3%. - In September 2026, EzzyBills gained share of searches among accounts payable platforms in New Zealand, from 2% to 3.4%. - In September 2026, Dext gained share of searches among accounts payable platforms in New Zealand, from 12.8% to 14%. - In September 2026, ApprovalMax lost share of searches among accounts payable platforms in New Zealand, from 52.5% to 47%. - In September 2026, Tipalti rose from 7th to 6th among accounts payable platforms in New Zealand. - In September 2026, Stampli fell from 6th to 7th among accounts payable platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Accounts payable platforms | 4.4K | 53.1% | 1 | | Nov 2025 | Accounts payable platforms | 4.4K | 54.3% | 1 | | Dec 2025 | Accounts payable platforms | 2.9K | 40.2% | 2 | | Jan 2026 | Accounts payable platforms | 2.9K | 46% | 1 | | Feb 2026 | Accounts payable platforms | 4.4K | 55.2% | 1 | | Mar 2026 | Accounts payable platforms | 5.4K | 53% | 1 | | Apr 2026 | Accounts payable platforms | 3.6K | 47.4% | 1 | | May 2026 | Accounts payable platforms | 4.4K | 50.9% | 1 | | Jun 2026 | Accounts payable platforms | 4.4K | 49.2% | 1 | | Jul 2026 | Accounts payable platforms | 3.6K | 47.6% | 1 | | Aug 2026 | Accounts payable platforms | 4.4K | 52.5% | 1 | | Sep 2026 | Accounts payable platforms | 3.6K | 47% | 1 | ## How are ApprovalMax’s branded searches counted? Brandwave collects information about searches that people make online using ApprovalMax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “approvalmax” ## Which accounts payable platforms compete with ApprovalMax? - [Airwallex](/demand/nz/brands/airwallex): Head-to-head: /demand/nz/compare/airwallex-vs-approvalmax - [Dext](/demand/nz/brands/dext): Head-to-head: /demand/nz/compare/approvalmax-vs-dext - [EzzyBills](/demand/nz/brands/ezzybills): Head-to-head: /demand/nz/compare/approvalmax-vs-ezzybills - [Melio](/demand/nz/brands/melio): Head-to-head: /demand/nz/compare/approvalmax-vs-melio - [Tipalti](/demand/nz/brands/tipalti): Head-to-head: /demand/nz/compare/approvalmax-vs-tipalti - [Stampli](/demand/nz/brands/stampli) - [Lightyear](/demand/nz/brands/lightyear-ap) - [Ramp](/demand/nz/brands/ramp) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ApprovalMax: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/approvalmax This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/approvalmax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.