--- title: "Apple Watch: search popularity and Share of Search in New Zealand" description: "Apple Watch makes smartwatches or fitness trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-watch" publisher: "Brandwave" --- # Apple Watch: search popularity and Share of Search in New Zealand Apple Watch makes smartwatches or fitness trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Watch - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among smartwatch and fitness tracker brands**: 31.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartwatch and fitness tracker brands | 2 | 31.6% | 58.9K | - [Smartwatch and fitness tracker brands](/demand/nz/categories/nz-smartwatch-brands) ## How has branded search demand for Apple Watch changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Apple Watch in New Zealand held steady, from 60.3K to 58.9K. - Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand decreased from 35.9% to 31.6%. - Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 37.7% in December 2025 and was lowest at 26.6% in May 2026. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%. - In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%. - In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%. - In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%. - In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%. - Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartwatch and fitness tracker brands | 60.3K | 35.9% | 2 | | Nov 2025 | Smartwatch and fitness tracker brands | 74K | 34.4% | 2 | | Dec 2025 | Smartwatch and fitness tracker brands | 82.6K | 37.7% | 1 | | Jan 2026 | Smartwatch and fitness tracker brands | 59.2K | 29.8% | 2 | | Feb 2026 | Smartwatch and fitness tracker brands | 54.6K | 33% | 2 | | Mar 2026 | Smartwatch and fitness tracker brands | 46.9K | 30.4% | 2 | | Apr 2026 | Smartwatch and fitness tracker brands | 45K | 28.2% | 2 | | May 2026 | Smartwatch and fitness tracker brands | 45.5K | 26.6% | 2 | | Jun 2026 | Smartwatch and fitness tracker brands | 45.8K | 27.6% | 2 | | Jul 2026 | Smartwatch and fitness tracker brands | 45.8K | 27.9% | 2 | | Aug 2026 | Smartwatch and fitness tracker brands | 58.9K | 31.6% | 2 | | Sep 2026 | Smartwatch and fitness tracker brands | — | — | — | ## How is Apple Watch measured? Brandwave collects information about searches that people make online using Apple Watch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple watch” - “apple watch 10” - “apple watch 11” - “apple watch fitness tracker” - “apple watch near me” - “apple watch nz” - “apple watch online” - “apple watch s2” - “apple watch se 3” - “apple watch seri 7” - “apple watch seri 8” - “apple watch series 10” - “apple watch series 9” - “apple watch smartwatch” - “apple watch ultra 2” - “apple watch watch” - “applewatch” - “applewatch fitness tracker” - “applewatch nz” - “applewatch se” - “applewatch smartwatch” - “applewatch ultra” - “applewatch watch” - “latest apple watch” - “new apple watch” ## Which smartwatch and fitness tracker brands compete with Apple Watch? - [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/apple-watch-vs-garmin - [Fitbit](/demand/nz/brands/fitbit): Head-to-head: /demand/nz/compare/apple-watch-vs-fitbit - [Oura](/demand/nz/brands/oura): Head-to-head: /demand/nz/compare/apple-watch-vs-oura - [WHOOP](/demand/nz/brands/whoop): Head-to-head: /demand/nz/compare/apple-watch-vs-whoop - [Samsung Galaxy Watch](/demand/nz/brands/samsung-galaxy-watch): Head-to-head: /demand/nz/compare/apple-watch-vs-samsung-galaxy-watch - [COROS](/demand/nz/brands/coros) - [Polar](/demand/nz/brands/polar) ## Who owns Apple Watch? Apple Watch is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Watch? Apple Watch is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Apple Watch: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-watch This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-watch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.