--- title: "Apple Vision Pro: search popularity and Share of Search in New Zealand" description: "Apple Vision Pro makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-vision-pro" publisher: "Brandwave" --- # Apple Vision Pro: search popularity and Share of Search in New Zealand Apple Vision Pro makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Vision Pro - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among VR headset brands**: 9.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | VR headset brands | 3 | 9.1% | 1.3K | - [VR headset brands](/demand/nz/categories/nz-vr-headset-brands) ## How has branded search demand for Apple Vision Pro changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Apple Vision Pro in New Zealand fell from 2.1K to 1.3K. - Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand decreased from 11.4% to 9.1%. - Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 5.2% in December 2025. - Across the 11 months ending August 2026, Apple Vision Pro fell from 2nd to 3rd among VR headset brands in New Zealand. ## How did search popularity change for New Zealand VR headset brands in August 2026? - In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%. - In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%. - In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%. - Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026. - Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | VR headset brands | 2.1K | 11.4% | 2 | | Nov 2025 | VR headset brands | 1.7K | 7.1% | 3 | | Dec 2025 | VR headset brands | 1.4K | 5.2% | 3 | | Jan 2026 | VR headset brands | 1.7K | 8.1% | 3 | | Feb 2026 | VR headset brands | 1.2K | 8.1% | 3 | | Mar 2026 | VR headset brands | 1.3K | 8.9% | 3 | | Apr 2026 | VR headset brands | 1.3K | 8.6% | 3 | | May 2026 | VR headset brands | 1.7K | 11.1% | 3 | | Jun 2026 | VR headset brands | 1.4K | 8.9% | 3 | | Jul 2026 | VR headset brands | 1.2K | 7.4% | 3 | | Aug 2026 | VR headset brands | 1.3K | 9.1% | 3 | | Sep 2026 | VR headset brands | — | — | — | ## How is Apple Vision Pro measured? Brandwave collects information about searches that people make online using Apple Vision Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple vision pro” - “apple vision pro near me” - “apple vision pro new zealand” - “apple vision pro nz” - “apple vision pro online” - “apple vision pro vr” - “apple vision pro vr headset” - “applevisionpro” ## Which VR headset brands compete with Apple Vision Pro? - [Meta Quest](/demand/nz/brands/meta-quest): Head-to-head: /demand/nz/compare/apple-vision-pro-vs-meta-quest - [PlayStation VR2](/demand/nz/brands/playstation-vr2): Head-to-head: /demand/nz/compare/apple-vision-pro-vs-playstation-vr2 - [HTC Vive](/demand/nz/brands/htc-vive): Head-to-head: /demand/nz/compare/apple-vision-pro-vs-htc-vive - [Pico](/demand/nz/brands/pico): Head-to-head: /demand/nz/compare/apple-vision-pro-vs-pico ## Who owns Apple Vision Pro? Apple Vision Pro is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Vision Pro? Apple Vision Pro is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Apple Vision Pro: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-vision-pro This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-vision-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.