--- title: "Apple Podcasts: search popularity and Share of Search in New Zealand" description: "Apple Podcasts is a podcast or radio app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-podcasts" publisher: "Brandwave" --- # Apple Podcasts: search popularity and Share of Search in New Zealand Apple Podcasts is a podcast or radio app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Podcasts - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among podcast and radio apps**: 2.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Podcast and radio apps | 3 | 2.8% | 920 | - [Podcast and radio apps](/demand/nz/categories/nz-podcast-apps) ## How has branded search demand for Apple Podcasts changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Apple Podcasts in New Zealand held steady, from 900 to 920. - Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast and radio apps in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.6% in October 2025. ## How did search popularity change for New Zealand podcast and radio apps in August 2026? - In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%. - In August 2026, iHeartRadio lost estimated Share of Search among podcast and radio apps in New Zealand, from 70.3% to 65.6%. - In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%. - Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Podcast and radio apps | 900 | 2.6% | 3 | | Nov 2025 | Podcast and radio apps | 1.1K | 3.1% | 3 | | Dec 2025 | Podcast and radio apps | 910 | 3% | 3 | | Jan 2026 | Podcast and radio apps | 950 | 3.2% | 3 | | Feb 2026 | Podcast and radio apps | 1.1K | 3.6% | 3 | | Mar 2026 | Podcast and radio apps | 1.1K | 3.2% | 3 | | Apr 2026 | Podcast and radio apps | 950 | 2.8% | 3 | | May 2026 | Podcast and radio apps | 1.1K | 3.4% | 3 | | Jun 2026 | Podcast and radio apps | 1.2K | 3.7% | 3 | | Jul 2026 | Podcast and radio apps | 1.1K | 3.5% | 3 | | Aug 2026 | Podcast and radio apps | 920 | 2.8% | 3 | | Sep 2026 | Podcast and radio apps | — | — | — | ## How is Apple Podcasts measured? Brandwave collects information about searches that people make online using Apple Podcasts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple podcasts” - “apple podcasts listen” - “apple podcasts online” - “apple podcasts podcasts” - “apple podcasts the rest is politics” - “applepodcasts” ## Which podcast and radio apps compete with Apple Podcasts? - [iHeartRadio](/demand/nz/brands/iheartradio): Head-to-head: /demand/nz/compare/apple-podcasts-vs-iheartradio - [rova](/demand/nz/brands/rova): Head-to-head: /demand/nz/compare/apple-podcasts-vs-rova - [Overcast](/demand/nz/brands/overcast): Head-to-head: /demand/nz/compare/apple-podcasts-vs-overcast - [Pocket Casts](/demand/nz/brands/pocket-casts): Head-to-head: /demand/nz/compare/apple-podcasts-vs-pocket-casts ## Who owns Apple Podcasts? Apple Podcasts is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Podcasts? Apple Podcasts is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Apple Podcasts: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-podcasts This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-podcasts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.