--- title: "Apple Photos / Google Photos: search popularity in New Zealand" description: "Apple Photos / Google Photos is a photo editing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-photos-google-photos" publisher: "Brandwave" --- # Apple Photos / Google Photos: search popularity in New Zealand Apple Photos / Google Photos is a photo editing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Photos / Google Photos - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among photo editing apps**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Photo editing apps | 7 | 0.05% | 10 | - [Photo editing apps](/demand/nz/categories/nz-photo-editing-apps) ## Top photo editing apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Photos / Google Photos was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Apple Photos / Google Photos is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Lightroom | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Snapseed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VSCO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Picsart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pixlr | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apple Photos / Google Photos | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Photopea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo editing apps - Asked ChatGPT "Which photo editing app should I use in New Zealand?": 1. Adobe Lightroom, 2. Snapseed, 3. VSCO - Asked ChatGPT "What are the best photo editing apps in New Zealand?": 1. Adobe Lightroom, 2. Snapseed, 3. VSCO - Asked ChatGPT "What's the best photo editing app in New Zealand for creative editing?": 1. Adobe Lightroom, 2. Picsart, 3. VSCO, 4. Snapseed - Searched Google, AI Overview "best photo editing app": 1. Snapseed, 2. Adobe Lightroom, 3. VSCO, 4. Picsart, 5. Apple Photos / Google Photos - Searched Google, AI Overview "photo editor app": 1. Adobe Lightroom, 2. Pixlr, 3. Snapseed, 4. Apple Photos / Google Photos, 5. Picsart, 6. VSCO Not named in any answer: Photopea. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Apple Photos / Google Photos changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Photos / Google Photos in New Zealand held steady at 10. - Across the 12 months ending September 2026, Apple Photos / Google Photos’ share of searches among photo editing apps in New Zealand held steady, from 0.04% to 0.05%. ## How did search popularity change for New Zealand photo editing apps in September 2026? - In September 2026, Adobe Lightroom gained share of searches among photo editing apps in New Zealand, from 3.3% to 4.1%. - In September 2026, Photopea lost share of searches among photo editing apps in New Zealand, from 56.4% to 55.3%. - Snapseed’s share of searches among photo editing apps in New Zealand has lost ground for 3 months in a row, from 3.7% to 2.7% in September 2026. - Estimated monthly branded searches for VSCO in New Zealand fell 33.3% over 12 measured months, from 780 to 520 in September 2026. - Estimated monthly branded searches for Pixlr in New Zealand fell 32.9% over 12 measured months, from 7.3K to 4.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Photo editing apps | 10 | 0.04% | 7 | | Nov 2025 | Photo editing apps | 10 | 0.04% | 7 | | Dec 2025 | Photo editing apps | 10 | 0.05% | 7 | | Jan 2026 | Photo editing apps | 10 | 0.06% | 7 | | Feb 2026 | Photo editing apps | 10 | 0.04% | 7 | | Mar 2026 | Photo editing apps | 10 | 0.03% | 7 | | Apr 2026 | Photo editing apps | 10 | 0.05% | 7 | | May 2026 | Photo editing apps | 10 | 0.04% | 7 | | Jun 2026 | Photo editing apps | 10 | 0.04% | 7 | | Jul 2026 | Photo editing apps | 10 | 0.04% | 7 | | Aug 2026 | Photo editing apps | 10 | 0.04% | 7 | | Sep 2026 | Photo editing apps | 10 | 0.05% | 7 | ## How are Apple Photos / Google Photos’ branded searches counted? Brandwave collects information about searches that people make online using Apple Photos / Google Photos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple photos google photos” ## Which photo editing apps compete with Apple Photos / Google Photos? - [Photopea](/demand/nz/brands/photopea) - [Pixlr](/demand/nz/brands/pixlr): Head-to-head: /demand/nz/compare/apple-photos-google-photos-vs-pixlr - [Picsart](/demand/nz/brands/picsart): Head-to-head: /demand/nz/compare/apple-photos-google-photos-vs-picsart - [Adobe Lightroom](/demand/nz/brands/adobe-lightroom): Head-to-head: /demand/nz/compare/adobe-lightroom-vs-apple-photos-google-photos - [Snapseed](/demand/nz/brands/snapseed): Head-to-head: /demand/nz/compare/apple-photos-google-photos-vs-snapseed - [VSCO](/demand/nz/brands/vsco): Head-to-head: /demand/nz/compare/apple-photos-google-photos-vs-vsco ## Who owns Apple Photos / Google Photos? Apple Photos / Google Photos is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 34 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Photos / Google Photos? Apple Photos / Google Photos is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Apple Photos / Google Photos: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-photos-google-photos This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-photos-google-photos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.