--- title: "Apple Notes: search popularity in New Zealand" description: "Apple Notes is a note app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-notes" publisher: "Brandwave" --- # Apple Notes: search popularity in New Zealand Apple Notes is a note app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Notes - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among note-taking apps**: 0.98% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Note-taking apps | 7 | 0.98% | 390 | - [Note-taking apps](/demand/nz/categories/nz-note-taking-apps) ## Top note-taking apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Notes appeared in all five answers. Apple Notes is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneNote | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Notes | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Notion | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Obsidian | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Google Keep | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Goodnotes | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Evernote | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about note-taking apps - Asked ChatGPT "Which note-taking app should I use in New Zealand?": 1. Apple Notes, 2. OneNote, 3. Notion, 4. Google Keep, 5. Obsidian - Asked ChatGPT "What are the best note-taking apps in New Zealand?": 1. Apple Notes, 2. OneNote, 3. Notion, 4. Obsidian, 5. Google Keep, 6. Goodnotes - Asked ChatGPT "What's the best note-taking app in New Zealand for organised notes?": 1. Notion, 2. OneNote, 3. Obsidian, 4. Apple Notes - Searched Google, AI Overview "note taking apps": 1. OneNote, 2. Apple Notes, 3. Notion, 4. Obsidian, 5. Goodnotes, 6. Google Keep, 7. Evernote - Searched Google, AI Overview "best note app": 1. OneNote, 2. Apple Notes, 3. Obsidian, 4. Notion, 5. Goodnotes Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Apple Notes changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Notes in New Zealand fell from 480 to 390. - Across the 12 months ending September 2026, Apple Notes’ share of searches among note-taking apps in New Zealand held steady, from 1% to 0.98%. ## How did search popularity change for New Zealand note-taking apps in September 2026? - In September 2026, Google Keep lost share of searches among note-taking apps in New Zealand, from 16.1% to 15.2%. - Estimated monthly branded searches for Evernote in New Zealand fell 40.2% over 12 measured months, from 1K to 610 in September 2026. - Estimated monthly branded searches for Goodnotes in New Zealand fell 23.4% over 12 measured months, from 1.4K to 1.1K in September 2026. - Estimated monthly branded searches for Notion in New Zealand fell 19% over 12 measured months, from 19.2K to 15.5K in September 2026. - Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for OneNote in New Zealand fell 18.2% over 12 measured months, from 18.8K to 15.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Note-taking apps | 480 | 1% | 7 | | Nov 2025 | Note-taking apps | 320 | 0.91% | 7 | | Dec 2025 | Note-taking apps | 390 | 1.6% | 7 | | Jan 2026 | Note-taking apps | 390 | 1.1% | 7 | | Feb 2026 | Note-taking apps | 480 | 0.77% | 7 | | Mar 2026 | Note-taking apps | 590 | 0.84% | 7 | | Apr 2026 | Note-taking apps | 390 | 0.89% | 7 | | May 2026 | Note-taking apps | 480 | 1% | 7 | | Jun 2026 | Note-taking apps | 480 | 1.1% | 7 | | Jul 2026 | Note-taking apps | 390 | 0.81% | 7 | | Aug 2026 | Note-taking apps | 480 | 0.98% | 7 | | Sep 2026 | Note-taking apps | 390 | 0.98% | 7 | ## How are Apple Notes’ branded searches counted? Brandwave collects information about searches that people make online using Apple Notes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple notes” ## Which note-taking apps compete with Apple Notes? - [Notion](/demand/nz/brands/notion) - [OneNote](/demand/nz/brands/onenote): Head-to-head: /demand/nz/compare/apple-notes-vs-onenote - [Google Keep](/demand/nz/brands/google-keep): Head-to-head: /demand/nz/compare/apple-notes-vs-google-keep - [Goodnotes](/demand/nz/brands/goodnotes): Head-to-head: /demand/nz/compare/apple-notes-vs-goodnotes - [Obsidian](/demand/nz/brands/obsidian): Head-to-head: /demand/nz/compare/apple-notes-vs-obsidian - [Evernote](/demand/nz/brands/evernote): Head-to-head: /demand/nz/compare/apple-notes-vs-evernote ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Apple Notes: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-notes This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-notes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.