---
title: "Apple Music: search popularity and Share of Search in New Zealand"
description: "Apple Music is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/apple-music"
publisher: "Brandwave"
---

# Apple Music: search popularity and Share of Search in New Zealand

Apple Music is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple Music
- **Owned by**: Apple
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among music streaming services**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Music streaming services | 4 | 2.7% | 14.2K |

- [Music streaming services](/demand/nz/categories/nz-music-streaming-services)

## How has branded search demand for Apple Music changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Music in New Zealand rose from 12.2K to 14.2K.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services in New Zealand held steady, from 2.5% to 2.7%.

## How did search popularity change for New Zealand music streaming services in August 2026?

- SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
- Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.
- Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.
- Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.
- Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.
- Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Music streaming services | 12.2K | 2.5% | 4 |
| Nov 2025 | Music streaming services | 11.6K | 2.4% | 4 |
| Dec 2025 | Music streaming services | 10.3K | 2.4% | 4 |
| Jan 2026 | Music streaming services | 7.5K | 2% | 4 |
| Feb 2026 | Music streaming services | 9.9K | 2% | 4 |
| Mar 2026 | Music streaming services | 14.1K | 2.4% | 4 |
| Apr 2026 | Music streaming services | 10.5K | 2.4% | 4 |
| May 2026 | Music streaming services | 13.1K | 2.2% | 4 |
| Jun 2026 | Music streaming services | 14.8K | 2.5% | 4 |
| Jul 2026 | Music streaming services | 10.3K | 2.4% | 4 |
| Aug 2026 | Music streaming services | 14.2K | 2.7% | 4 |
| Sep 2026 | Music streaming services | — | — | — |

## How is Apple Music measured?

Brandwave collects information about searches that people make online using Apple Music’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple music”
- “apple music app”
- “apple music classical”
- “apple music cost”
- “apple music download”
- “apple music family”
- “apple music in android”
- “apple music music”
- “apple music nz”
- “apple music online”
- “apple music pod”
- “apple music premium”
- “apple music web player”
- “apple music windows app”
- “applemusic”
- “applemusic app”
- “applemusic subscription”
- “download music from apple music”
- “download song from apple music”
- “free apple music”

## Which music streaming services compete with Apple Music?

- [Spotify](/demand/nz/brands/spotify): Head-to-head: /demand/nz/compare/apple-music-vs-spotify
- [YouTube Music](/demand/nz/brands/youtube-music): Head-to-head: /demand/nz/compare/apple-music-vs-youtube-music
- [SoundCloud](/demand/nz/brands/soundcloud): Head-to-head: /demand/nz/compare/apple-music-vs-soundcloud
- [Amazon Music](/demand/nz/brands/amazon-music): Head-to-head: /demand/nz/compare/amazon-music-vs-apple-music
- [Deezer](/demand/nz/brands/deezer): Head-to-head: /demand/nz/compare/apple-music-vs-deezer
- [Tidal](/demand/nz/brands/tidal)

## Who owns Apple Music?

Apple Music is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

- [Apple](/demand/nz/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apple Music?

Apple Music is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Apple Music: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-music

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
