---
title: "Apple Maps: search popularity and Share of Search in New Zealand"
description: "Apple Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/apple-maps"
publisher: "Brandwave"
---

# Apple Maps: search popularity and Share of Search in New Zealand

Apple Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple Maps
- **Owned by**: Apple
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among maps and navigation apps**: 0.54%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Maps and navigation apps | 2 | 0.54% | 4.1K |

- [Maps and navigation apps](/demand/nz/categories/nz-navigation-apps)

## How has branded search demand for Apple Maps changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Maps in New Zealand rose from 3.3K to 4.1K.
- Across the 11 months ending August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.

## How did search popularity change for New Zealand maps and navigation apps in August 2026?

- In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
- In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
- Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maps and navigation apps | 3.3K | 0.42% | 3 |
| Nov 2025 | Maps and navigation apps | 2.8K | 0.36% | 4 |
| Dec 2025 | Maps and navigation apps | 2.2K | 0.35% | 4 |
| Jan 2026 | Maps and navigation apps | 2.9K | 0.44% | 4 |
| Feb 2026 | Maps and navigation apps | 3.4K | 0.43% | 4 |
| Mar 2026 | Maps and navigation apps | 4.2K | 0.53% | 3 |
| Apr 2026 | Maps and navigation apps | 4.1K | 0.64% | 2 |
| May 2026 | Maps and navigation apps | 3.3K | 0.43% | 3 |
| Jun 2026 | Maps and navigation apps | 4K | 0.53% | 2 |
| Jul 2026 | Maps and navigation apps | 3.4K | 0.53% | 3 |
| Aug 2026 | Maps and navigation apps | 4.1K | 0.54% | 2 |
| Sep 2026 | Maps and navigation apps | — | — | — |

## How is Apple Maps measured?

Brandwave collects information about searches that people make online using Apple Maps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple maps”
- “apple maps android”
- “apple maps app”
- “apple maps directions”
- “apple maps maps”
- “apple maps near me”
- “apple maps nz”
- “apple maps online”
- “apple maps street view”
- “applemaps”
- “applemaps app”

## Which maps and navigation apps compete with Apple Maps?

- [Google Maps](/demand/nz/brands/google-maps): Head-to-head: /demand/nz/compare/apple-maps-vs-google-maps
- [Waze](/demand/nz/brands/waze): Head-to-head: /demand/nz/compare/apple-maps-vs-waze
- [AllTrails](/demand/nz/brands/alltrails): Head-to-head: /demand/nz/compare/alltrails-vs-apple-maps

## Who owns Apple Maps?

Apple Maps is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

- [Apple](/demand/nz/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apple Maps?

Apple Maps is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Apple Maps: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-maps

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.