--- title: "Apple MagSafe: search popularity in New Zealand" description: "Apple MagSafe is Apple’s magnetic charger range for iPhone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-magsafe" publisher: "Brandwave" --- # Apple MagSafe: search popularity in New Zealand Apple MagSafe is Apple’s magnetic charger range for iPhone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple MagSafe - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among MagSafe charger brands**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MagSafe charger brands | 4 | 8.9% | 700 | - [MagSafe charger brands](/demand/nz/categories/nz-magsafe-charger-brands) ## Top MagSafe charger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple MagSafe appeared in all five answers. Apple MagSafe is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anker | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Belkin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple MagSafe | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OtterBox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MagSafe charger brands - Asked ChatGPT "Which MagSafe charger brand should I buy in New Zealand?": 1. Anker, 2. Belkin, 3. Apple MagSafe - Asked ChatGPT "What are the best MagSafe charger brands in New Zealand?": 1. Anker, 2. Belkin, 3. Apple MagSafe - Asked ChatGPT "What's the best MagSafe charger brand in New Zealand for a phone charger?": 1. Anker, 2. Belkin, 3. Apple MagSafe - Searched Google, AI Overview "wireless charger for iphone": 1. Apple MagSafe, 2. Belkin - Searched Google, AI Overview "magsafe charger": 1. Belkin, 2. Apple MagSafe Not named in any answer: OtterBox. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Apple MagSafe changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple MagSafe in New Zealand rose from 480 to 700. - Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand increased from 7.2% to 8.9%. - Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand peaked at 25.7% in June 2026 and was lowest at 7.2% in October 2025. ## How did search popularity change for New Zealand MagSafe charger brands in September 2026? - In September 2026, OtterBox gained share of searches among MagSafe charger brands in New Zealand, from 24% to 29.1%. - In September 2026, Anker gained share of searches among MagSafe charger brands in New Zealand, from 20.6% to 24.1%. - In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%. - Belkin’s share of searches among MagSafe charger brands in New Zealand has gained ground for 3 months in a row, from 33.9% to 38% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MagSafe charger brands | 480 | 7.2% | 4 | | Nov 2025 | MagSafe charger brands | 570 | 7.6% | 4 | | Dec 2025 | MagSafe charger brands | 700 | 8.6% | 4 | | Jan 2026 | MagSafe charger brands | 680 | 9.6% | 4 | | Feb 2026 | MagSafe charger brands | 660 | 11.6% | 4 | | Mar 2026 | MagSafe charger brands | 830 | 12.5% | 4 | | Apr 2026 | MagSafe charger brands | 660 | 10.1% | 4 | | May 2026 | MagSafe charger brands | 1.4K | 19.6% | 3 | | Jun 2026 | MagSafe charger brands | 2K | 25.7% | 2 | | Jul 2026 | MagSafe charger brands | 2K | 24.6% | 2 | | Aug 2026 | MagSafe charger brands | 1.4K | 17.7% | 4 | | Sep 2026 | MagSafe charger brands | 700 | 8.9% | 4 | ## How are Apple MagSafe’s branded searches counted? Brandwave collects information about searches that people make online using Apple MagSafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple magsafe” - “apple magsafe charger” ## Which MagSafe charger brands compete with Apple MagSafe? - [Belkin](/demand/nz/brands/belkin): Head-to-head: /demand/nz/compare/apple-magsafe-vs-belkin - [OtterBox](/demand/nz/brands/otterbox): Head-to-head: /demand/nz/compare/apple-magsafe-vs-otterbox - [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-apple-magsafe ## Who owns Apple MagSafe? Apple MagSafe is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 34 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple MagSafe? Apple MagSafe is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Apple MagSafe: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-magsafe This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-magsafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.