--- title: "Apple AirTag: search popularity and Share of Search in New Zealand" description: "Apple AirTag makes pet GPS trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apple-airtag" publisher: "Brandwave" --- # Apple AirTag: search popularity and Share of Search in New Zealand Apple AirTag makes pet GPS trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple AirTag - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among pet GPS tracker brands**: 14% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet GPS tracker brands | 2 | 14% | 11.6K | - [Pet GPS tracker brands](/demand/nz/categories/nz-pet-gps-trackers) ## How has branded search demand for Apple AirTag changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Apple AirTag in New Zealand rose from 8.3K to 11.6K. - Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 11.7% to 14%. - Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 11.7% in October 2025. ## How did search popularity change for New Zealand pet GPS tracker brands in August 2026? - In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%. - In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%. - In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%. - Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet GPS tracker brands | 8.3K | 11.7% | 2 | | Nov 2025 | Pet GPS tracker brands | 13.4K | 14.1% | 2 | | Dec 2025 | Pet GPS tracker brands | 12.1K | 13.7% | 2 | | Jan 2026 | Pet GPS tracker brands | 12.6K | 13.9% | 2 | | Feb 2026 | Pet GPS tracker brands | 8.4K | 11.7% | 2 | | Mar 2026 | Pet GPS tracker brands | 9K | 12.3% | 2 | | Apr 2026 | Pet GPS tracker brands | 9K | 11.7% | 2 | | May 2026 | Pet GPS tracker brands | 11.1K | 13.7% | 2 | | Jun 2026 | Pet GPS tracker brands | 13.2K | 18.3% | 2 | | Jul 2026 | Pet GPS tracker brands | 13K | 17.4% | 2 | | Aug 2026 | Pet GPS tracker brands | 11.6K | 14% | 2 | | Sep 2026 | Pet GPS tracker brands | — | — | — | ## How is Apple AirTag measured? Brandwave collects information about searches that people make online using Apple AirTag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “airtag” - “airtag 2 pack” - “airtag 4 pack” - “airtag apple” - “airtag price” - “apple airtag” - “apple airtag 1 pack” - “apple airtag 2 pack” - “apple airtag 4 pack” - “apple airtag bluetooth tracker” - “apple airtag cat tracker” - “apple airtag dog tracker” - “apple airtag for keys” - “apple airtag gps tracker” - “apple airtag near me” - “apple airtag new zealand” - “apple airtag nz” - “apple airtag online” - “apple airtag price” - “apple airtag tracker” - “appleairtag” - “buy airtag” - “buy apple airtag” - “new airtag” ## Which pet GPS tracker brands compete with Apple AirTag? - [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/apple-airtag-vs-garmin - [Tractive](/demand/nz/brands/tractive): Head-to-head: /demand/nz/compare/apple-airtag-vs-tractive - [Fi](/demand/nz/brands/fi-dog-collar): Head-to-head: /demand/nz/compare/apple-airtag-vs-fi-dog-collar ## Who owns Apple AirTag? Apple AirTag is owned by Apple. Brandwave also tracks AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple AirTag? Apple AirTag is owned by Apple. Brandwave also tracks AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Apple AirTag: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/apple-airtag This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apple-airtag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.