---
title: "APLYiD: search popularity and Share of Search in New Zealand"
description: "APLYiD provides AML compliance or identity verification in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/aplyid"
publisher: "Brandwave"
---

# APLYiD: search popularity and Share of Search in New Zealand

APLYiD provides AML compliance or identity verification in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: APLYiD
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AML and identity verification software**: 31%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AML and identity verification software | 2 | 31% | 910 |

- [AML and identity verification software](/demand/nz/categories/nz-aml-compliance-software)

## How has branded search demand for APLYiD changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for APLYiD in New Zealand fell from 1K to 910.
- Across the 11 months ending August 2026, APLYiD’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 31.4% in November 2025 and was lowest at 27.6% in May 2026.

## How did search popularity change for New Zealand AML and identity verification software in August 2026?

- In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.
- In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.
- In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
- In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AML and identity verification software | 1K | 30.6% | 2 |
| Nov 2025 | AML and identity verification software | 910 | 31.4% | 2 |
| Dec 2025 | AML and identity verification software | 740 | 31.4% | 2 |
| Jan 2026 | AML and identity verification software | 740 | 30.2% | 2 |
| Feb 2026 | AML and identity verification software | 910 | 28.3% | 2 |
| Mar 2026 | AML and identity verification software | 930 | 28% | 2 |
| Apr 2026 | AML and identity verification software | 920 | 29.2% | 2 |
| May 2026 | AML and identity verification software | 760 | 27.6% | 2 |
| Jun 2026 | AML and identity verification software | 930 | 31.3% | 2 |
| Jul 2026 | AML and identity verification software | 760 | 28% | 2 |
| Aug 2026 | AML and identity verification software | 910 | 31% | 2 |
| Sep 2026 | AML and identity verification software | — | — | — |

## How is APLYiD measured?

Brandwave collects information about searches that people make online using APLYiD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aplyid”
- “aplyid nz”

## Which AML and identity verification software compete with APLYiD?

- [First AML](/demand/nz/brands/first-aml): Head-to-head: /demand/nz/compare/aplyid-vs-first-aml
- [Cloudcheck](/demand/nz/brands/cloudcheck): Head-to-head: /demand/nz/compare/aplyid-vs-cloudcheck
- [Sumsub](/demand/nz/brands/sumsub): Head-to-head: /demand/nz/compare/aplyid-vs-sumsub

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "APLYiD: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aplyid

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aplyid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.