---
title: "Aperol: search popularity and Share of Search in New Zealand"
description: "Aperol is a liqueur brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/aperol"
publisher: "Brandwave"
---

# Aperol: search popularity and Share of Search in New Zealand

Aperol is a liqueur brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aperol
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among liqueur brands**: 29.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Liqueur brands | 2 | 29.4% | 9.4K |

- [Liqueur brands](/demand/nz/categories/nz-liqueur-brands)

## How has branded search demand for Aperol changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Aperol in New Zealand held steady, from 9.5K to 9.4K.
- Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand decreased from 30.5% to 29.4%.
- Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand peaked at 46.5% in January 2026 and was lowest at 27.8% in June 2026.
- Across the 11 months ending August 2026, Aperol fell from 1st to 2nd among liqueur brands in New Zealand.

## How did search popularity change for New Zealand liqueur brands in August 2026?

- In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.
- In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
- In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.
- Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liqueur brands | 9.5K | 30.5% | 1 |
| Nov 2025 | Liqueur brands | 14.1K | 36.2% | 1 |
| Dec 2025 | Liqueur brands | 28.9K | 36.1% | 1 |
| Jan 2026 | Liqueur brands | 19.5K | 46.5% | 1 |
| Feb 2026 | Liqueur brands | 12K | 40.2% | 1 |
| Mar 2026 | Liqueur brands | 8.8K | 31.4% | 2 |
| Apr 2026 | Liqueur brands | 8.2K | 29.8% | 1 |
| May 2026 | Liqueur brands | 8.4K | 28.3% | 2 |
| Jun 2026 | Liqueur brands | 7.9K | 27.8% | 2 |
| Jul 2026 | Liqueur brands | 9.8K | 31% | 2 |
| Aug 2026 | Liqueur brands | 9.4K | 29.4% | 2 |
| Sep 2026 | Liqueur brands | — | — | — |

## How is Aperol measured?

Brandwave collects information about searches that people make online using Aperol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “af aperol spritz”
- “aperol”
- “aperol 1l”
- “aperol bottles”
- “aperol cocktail”
- “aperol com”
- “aperol glassware”
- “aperol liqueur”
- “aperol near me”
- “aperol nz”
- “aperol online”
- “aperol price”
- “aperol spric”
- “aperol spritz glassware”
- “aperol spritz near me”
- “aperol spritz rtd”
- “italian spritz aperol”
- “prosecco aperol spritz”

## Which liqueur brands compete with Aperol?

- [Baileys](/demand/nz/brands/baileys): Head-to-head: /demand/nz/compare/aperol-vs-baileys
- [Jägermeister](/demand/nz/brands/jagermeister): Head-to-head: /demand/nz/compare/aperol-vs-jagermeister
- [Cointreau](/demand/nz/brands/cointreau): Head-to-head: /demand/nz/compare/aperol-vs-cointreau
- [Kahlúa](/demand/nz/brands/kahlua): Head-to-head: /demand/nz/compare/aperol-vs-kahlua
- [Frangelico](/demand/nz/brands/frangelico): Head-to-head: /demand/nz/compare/aperol-vs-frangelico

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aperol: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aperol

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aperol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.