--- title: "Apeks: search popularity in New Zealand" description: "A British maker of scuba regulators and dive gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/apeks" publisher: "Brandwave" --- # Apeks: search popularity in New Zealand A British maker of scuba regulators and dive gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apeks - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dive gear brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dive gear brands | 5 | 3.3% | 10 | - [Dive gear brands](/demand/nz/categories/nz-dive-gear-brands) ## Top dive gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Apeks was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Apeks is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scubapro | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Apeks | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mares | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shearwater | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Aqua Lung | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about dive gear brands - Asked ChatGPT "Which dive gear brand should I buy in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Asked ChatGPT "What are the best dive gear brands in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Asked ChatGPT "What's the best dive gear brand in New Zealand for recreational diving?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Searched Google, AI Overview "cheap dive gear": 1. Mares Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Apeks changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apeks in New Zealand fell from 30 to 10. - Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 3.3%. - Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand peaked at 11.4% in March 2026 and was lowest at 2.8% in June 2026. - Across the 12 months ending September 2026, Apeks fell from 4th to 5th among dive gear brands in New Zealand. ## How did search popularity change for New Zealand dive gear brands in September 2026? - In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%. - In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%. - In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%. - In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%. - Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dive gear brands | 30 | 8.3% | 4 | | Nov 2025 | Dive gear brands | 30 | 7% | 5 | | Dec 2025 | Dive gear brands | 30 | 6.4% | 5 | | Jan 2026 | Dive gear brands | 30 | 5.6% | 5 | | Feb 2026 | Dive gear brands | 30 | 7.3% | 5 | | Mar 2026 | Dive gear brands | 40 | 11.4% | 3 | | Apr 2026 | Dive gear brands | 30 | 9.1% | 4 | | May 2026 | Dive gear brands | 30 | 8.3% | 4 | | Jun 2026 | Dive gear brands | 10 | 2.8% | 5 | | Jul 2026 | Dive gear brands | 20 | 5.9% | 5 | | Aug 2026 | Dive gear brands | 20 | 5.1% | 5 | | Sep 2026 | Dive gear brands | 10 | 3.3% | 5 | ## How are Apeks’ branded searches counted? Brandwave collects information about searches that people make online using Apeks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apeks” ## Which dive gear brands compete with Apeks? - [Aqua Lung](/demand/nz/brands/aqua-lung): Head-to-head: /demand/nz/compare/apeks-vs-aqua-lung - [Scubapro](/demand/nz/brands/scubapro): Head-to-head: /demand/nz/compare/apeks-vs-scubapro - [Mares](/demand/nz/brands/mares): Head-to-head: /demand/nz/compare/apeks-vs-mares - [Shearwater](/demand/nz/brands/shearwater): Head-to-head: /demand/nz/compare/apeks-vs-shearwater ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Apeks: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/apeks This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/apeks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.