---
title: "Aon: search popularity and Share of Search in New Zealand"
description: "Aon is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/aon"
publisher: "Brandwave"
---

# Aon: search popularity and Share of Search in New Zealand

Aon is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among insurance brokers**: 12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance brokers | 2 | 12% | 2.4K |

- [Insurance brokers](/demand/nz/categories/nz-insurance-brokers)

## How has branded search demand for Aon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Aon in New Zealand rose from 2.1K to 2.4K.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand increased from 9.4% to 12%.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand peaked at 12.3% in April 2026 and was lowest at 9.4% in October 2025.
- Across the 11 months ending August 2026, Aon rose from 3rd to 2nd among insurance brokers in New Zealand.

## How did search popularity change for New Zealand insurance brokers in August 2026?

- In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.
- In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.
- Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.
- Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.
- Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance brokers | 2.1K | 9.4% | 3 |
| Nov 2025 | Insurance brokers | 2.2K | 10.6% | 2 |
| Dec 2025 | Insurance brokers | 1.6K | 10.3% | 2 |
| Jan 2026 | Insurance brokers | 2.4K | 12.1% | 2 |
| Feb 2026 | Insurance brokers | 2.3K | 11.3% | 2 |
| Mar 2026 | Insurance brokers | 2.6K | 12.2% | 2 |
| Apr 2026 | Insurance brokers | 2.1K | 12.3% | 2 |
| May 2026 | Insurance brokers | 2K | 10.3% | 2 |
| Jun 2026 | Insurance brokers | 2.1K | 10.6% | 2 |
| Jul 2026 | Insurance brokers | 2.2K | 11.1% | 2 |
| Aug 2026 | Insurance brokers | 2.4K | 12% | 2 |
| Sep 2026 | Insurance brokers | — | — | — |

## How is Aon measured?

Brandwave collects information about searches that people make online using Aon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aon broker”
- “aon business insurance”
- “aon insurance”
- “aon insurance broker”
- “aon insurance nz”
- “aon new zealand”
- “aon nz”

## Which insurance brokers compete with Aon?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/aon-vs-gallagher-insurance
- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/aon-vs-rothbury
- [Marsh](/demand/nz/brands/marsh): Head-to-head: /demand/nz/compare/aon-vs-marsh
- [Crombie Lockwood](/demand/nz/brands/crombie-lockwood): Head-to-head: /demand/nz/compare/aon-vs-crombie-lockwood
- [NZbrokers](/demand/nz/brands/nzbrokers): Head-to-head: /demand/nz/compare/aon-vs-nzbrokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/aon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/aon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.