---
title: "Anytime Fitness: search popularity and Share of Search in New Zealand"
description: "A 24-hour gym franchise with locations across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/anytime-fitness"
publisher: "Brandwave"
---

# Anytime Fitness: search popularity and Share of Search in New Zealand

A 24-hour gym franchise with locations across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Anytime Fitness
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gym and fitness club brands**: 13.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gym and fitness club brands | 2 | 13.7% | 27.4K |

- [Gym and fitness club brands](/demand/nz/categories/gym-and-fitness-clubs)

## How has branded search demand for Anytime Fitness changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Anytime Fitness in New Zealand held steady, from 27.5K to 27.4K.
- Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 16.7% in November 2025 and was lowest at 12.8% in July 2026.
- Across the 11 months ending August 2026, Anytime Fitness rose from 3rd to 2nd among gym and fitness club brands in New Zealand.

## How did search popularity change for New Zealand gym and fitness club brands in August 2026?

- In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.
- In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.
- In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.
- In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.
- In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.
- In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gym and fitness club brands | 27.5K | 13.6% | 3 |
| Nov 2025 | Gym and fitness club brands | 33.6K | 16.7% | 2 |
| Dec 2025 | Gym and fitness club brands | 27.5K | 13.5% | 2 |
| Jan 2026 | Gym and fitness club brands | 40.9K | 15.3% | 2 |
| Feb 2026 | Gym and fitness club brands | 33.5K | 15.3% | 2 |
| Mar 2026 | Gym and fitness club brands | 33.5K | 15.1% | 2 |
| Apr 2026 | Gym and fitness club brands | 27.4K | 13.2% | 3 |
| May 2026 | Gym and fitness club brands | 27.4K | 14.5% | 3 |
| Jun 2026 | Gym and fitness club brands | 27.4K | 14.1% | 3 |
| Jul 2026 | Gym and fitness club brands | 22.5K | 12.8% | 3 |
| Aug 2026 | Gym and fitness club brands | 27.4K | 13.7% | 2 |
| Sep 2026 | Gym and fitness club brands | — | — | — |

## How is Anytime Fitness measured?

Brandwave collects information about searches that people make online using Anytime Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “anytime fitness”
- “anytime fitness nz”

## Which gym and fitness club brands compete with Anytime Fitness?

- [CityFitness](/demand/nz/brands/cityfitness): Head-to-head: /demand/nz/compare/anytime-fitness-vs-cityfitness
- [Les Mills](/demand/nz/brands/les-mills): Head-to-head: /demand/nz/compare/anytime-fitness-vs-les-mills
- [Flex Fitness](/demand/nz/brands/flex-fitness): Head-to-head: /demand/nz/compare/anytime-fitness-vs-flex-fitness
- [Snap Fitness](/demand/nz/brands/snap-fitness): Head-to-head: /demand/nz/compare/anytime-fitness-vs-snap-fitness
- [Jetts](/demand/nz/brands/jetts): Head-to-head: /demand/nz/compare/anytime-fitness-vs-jetts
- [Body Fit Training](/demand/nz/brands/body-fit-training)
- [F45 Training](/demand/nz/brands/f45-training)
- [JustWorkout](/demand/nz/brands/justworkout)
- [Plus Fitness](/demand/nz/brands/plus-fitness)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Anytime Fitness: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/anytime-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/anytime-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.