---
title: "Anua: search popularity and Share of Search in New Zealand"
description: "Anua offers Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/anua"
publisher: "Brandwave"
---

# Anua: search popularity and Share of Search in New Zealand

Anua offers Korean facial skincare products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Anua
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among korean skincare brands**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Korean skincare brands | 6 | 4.3% | 1.5K |

- [Korean skincare brands](/demand/nz/categories/nz-korean-skincare-brands)

## How has branded search demand for Anua changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Anua in New Zealand rose from 840 to 1.5K.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand increased from 3.7% to 4.3%.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand peaked at 5% in January 2026 and was lowest at 3.5% in June 2026.

## How did search popularity change for New Zealand korean skincare brands in August 2026?

- In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
- In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
- In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%.
- In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%.
- Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026.
- Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Korean skincare brands | 840 | 3.7% | 6 |
| Nov 2025 | Korean skincare brands | 1.2K | 4.3% | 4 |
| Dec 2025 | Korean skincare brands | 1K | 3.8% | 5 |
| Jan 2026 | Korean skincare brands | 1.4K | 5% | 4 |
| Feb 2026 | Korean skincare brands | 930 | 4% | 5 |
| Mar 2026 | Korean skincare brands | 1.2K | 4.6% | 5 |
| Apr 2026 | Korean skincare brands | 1.3K | 4.5% | 5 |
| May 2026 | Korean skincare brands | 1.2K | 3.5% | 6 |
| Jun 2026 | Korean skincare brands | 1.2K | 3.5% | 6 |
| Jul 2026 | Korean skincare brands | 1.3K | 3.7% | 5 |
| Aug 2026 | Korean skincare brands | 1.5K | 4.3% | 6 |
| Sep 2026 | Korean skincare brands | — | — | — |

## How is Anua measured?

Brandwave collects information about searches that people make online using Anua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “anua korean skincare”
- “anua serum”
- “anua skincare”
- “anua sunscreen”
- “anua toner”

## Which korean skincare brands compete with Anua?

- [COSRX](/demand/nz/brands/cosrx): Head-to-head: /demand/nz/compare/anua-vs-cosrx
- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon): Head-to-head: /demand/nz/compare/anua-vs-beauty-of-joseon
- [Laneige](/demand/nz/brands/laneige): Head-to-head: /demand/nz/compare/anua-vs-laneige
- [Round Lab](/demand/nz/brands/round-lab): Head-to-head: /demand/nz/compare/anua-vs-round-lab
- [Innisfree](/demand/nz/brands/innisfree): Head-to-head: /demand/nz/compare/anua-vs-innisfree

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Anua: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/anua

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/anua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.