--- title: "Anta: search popularity in New Zealand" description: "Anta makes basketball shoes and sportswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/anta" publisher: "Brandwave" --- # Anta: search popularity in New Zealand Anta makes basketball shoes and sportswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Anta - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among basketball shoe brands**: 0.17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Basketball shoe brands | 6 | 0.17% | 420 | - [Basketball shoe brands](/demand/nz/categories/nz-basketball-shoes-brands) ## Top basketball shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Anta did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Under Armour | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Puma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | New Balance | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Anta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about basketball shoe brands - Asked ChatGPT "Which basketball shoe brand should I buy in New Zealand?": 1. Nike, 2. Adidas, 3. Under Armour, 4. New Balance, 5. Puma - Asked ChatGPT "What are the best basketball shoe brands in New Zealand?": 1. Nike, 2. Adidas, 3. Puma, 4. Under Armour, 5. New Balance - Asked ChatGPT "What's the best basketball shoe brand in New Zealand for indoor court grip?": 1. Adidas, 2. Nike - Searched Google, AI Overview "basketball shoes nz": 1. Under Armour, 2. Adidas, 3. Puma, 4. Nike, 5. New Balance - Searched Google, AI Overview "lightweight basketball shoes": 1. Nike, 2. Adidas Not named in any answer: Anta. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Anta changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Anta in New Zealand held steady, from 440 to 420. - Across the 12 months ending September 2026, Anta’s share of searches among basketball shoe brands in New Zealand held steady, from 0.2% to 0.17%. ## How did search popularity change for New Zealand basketball shoe brands in September 2026? - In September 2026, New Balance gained share of searches among basketball shoe brands in New Zealand, from 26% to 27.1%. - In September 2026, Adidas gained share of searches among basketball shoe brands in New Zealand, from 27% to 27.6%. - In September 2026, Nike lost share of searches among basketball shoe brands in New Zealand, from 31.7% to 30%. - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Basketball shoe brands | 440 | 0.2% | 6 | | Nov 2025 | Basketball shoe brands | 350 | 0.12% | 6 | | Dec 2025 | Basketball shoe brands | 340 | 0.12% | 6 | | Jan 2026 | Basketball shoe brands | 430 | 0.19% | 6 | | Feb 2026 | Basketball shoe brands | 640 | 0.34% | 6 | | Mar 2026 | Basketball shoe brands | 660 | 0.29% | 6 | | Apr 2026 | Basketball shoe brands | 1.1K | 0.46% | 6 | | May 2026 | Basketball shoe brands | 520 | 0.21% | 6 | | Jun 2026 | Basketball shoe brands | 660 | 0.24% | 6 | | Jul 2026 | Basketball shoe brands | 440 | 0.17% | 6 | | Aug 2026 | Basketball shoe brands | 530 | 0.21% | 6 | | Sep 2026 | Basketball shoe brands | 420 | 0.17% | 6 | ## How are Anta’s branded searches counted? Brandwave collects information about searches that people make online using Anta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “anta” - “anta basketball shoes” ## Which basketball shoe brands compete with Anta? - [Nike](/demand/nz/brands/nike): Head-to-head: /demand/nz/compare/anta-vs-nike - [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-anta - [New Balance](/demand/nz/brands/new-balance): Head-to-head: /demand/nz/compare/anta-vs-new-balance - [Puma](/demand/nz/brands/puma): Head-to-head: /demand/nz/compare/anta-vs-puma - [Under Armour](/demand/nz/brands/under-armour): Head-to-head: /demand/nz/compare/anta-vs-under-armour ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Anta: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/anta This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/anta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.