--- title: "Ancestry: search popularity and Share of Search in New Zealand" description: "Ancestry is a genealogy or DNA service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ancestry" publisher: "Brandwave" --- # Ancestry: search popularity and Share of Search in New Zealand Ancestry is a genealogy or DNA service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ancestry - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among genealogy and DNA services**: 29.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Genealogy and DNA services | 3 | 29.8% | 10.5K | - [Genealogy and DNA services](/demand/nz/categories/nz-genealogy-and-dna-services) ## How has branded search demand for Ancestry changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ancestry in New Zealand held steady, from 10.2K to 10.5K. - Across the 11 months ending August 2026, Ancestry’s estimated Share of Search among genealogy and DNA services in New Zealand decreased from 33% to 29.8%. - Across the 11 months ending August 2026, Ancestry’s estimated Share of Search among genealogy and DNA services in New Zealand peaked at 36.8% in December 2025 and was lowest at 29.7% in November 2025. - Across the 11 months ending August 2026, Ancestry fell from 1st to 3rd among genealogy and DNA services in New Zealand. ## How did search popularity change for New Zealand genealogy and DNA services in August 2026? - In August 2026, MyHeritage overtook Ancestry to take the highest estimated Share of Search among genealogy and DNA services in New Zealand, at 33.5%. - In August 2026, FamilySearch gained estimated Share of Search among genealogy and DNA services in New Zealand, from 31.1% to 31.6%. - In August 2026, Ancestry lost estimated Share of Search among genealogy and DNA services in New Zealand, from 35.2% to 29.8%. - Estimated monthly branded searches for Findmypast in New Zealand rose 14.5% over 11 measured months, from 830 to 950 in August 2026. - Estimated monthly branded searches for 23andMe in New Zealand fell 30.3% over 11 measured months, from 1.2K to 830 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Genealogy and DNA services | 10.2K | 33% | 1 | | Nov 2025 | Genealogy and DNA services | 8.8K | 29.7% | 3 | | Dec 2025 | Genealogy and DNA services | 11.2K | 36.8% | 1 | | Jan 2026 | Genealogy and DNA services | 10.7K | 31.8% | 2 | | Feb 2026 | Genealogy and DNA services | 10.4K | 32.3% | 1 | | Mar 2026 | Genealogy and DNA services | 12.2K | 31.2% | 2 | | Apr 2026 | Genealogy and DNA services | 11.9K | 32.6% | 2 | | May 2026 | Genealogy and DNA services | 12.6K | 32.5% | 1 | | Jun 2026 | Genealogy and DNA services | 12.4K | 33.9% | 1 | | Jul 2026 | Genealogy and DNA services | 12.5K | 35.2% | 1 | | Aug 2026 | Genealogy and DNA services | 10.5K | 29.8% | 3 | | Sep 2026 | Genealogy and DNA services | — | — | — | ## How is Ancestry measured? Brandwave collects information about searches that people make online using Ancestry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ancestry ancestry” - “ancestry com” - “ancestry com au free” - “ancestry com birth records” - “ancestry com dna test” - “ancestry com family history” - “ancestry com family tree” - “ancestry com free” - “ancestry com genealogy” - “ancestry dna” - “ancestry dna test” - “ancestry family tree” - “ancestry genealogy” - “latter day saints ancestry site” - “my ancestry com” - “www ancestry com” - “www ancestry com au” ## Which genealogy and DNA services compete with Ancestry? - [MyHeritage](/demand/nz/brands/myheritage): Head-to-head: /demand/nz/compare/ancestry-vs-myheritage - [FamilySearch](/demand/nz/brands/familysearch): Head-to-head: /demand/nz/compare/ancestry-vs-familysearch - [Findmypast](/demand/nz/brands/findmypast): Head-to-head: /demand/nz/compare/ancestry-vs-findmypast - [23andMe](/demand/nz/brands/23andme): Head-to-head: /demand/nz/compare/23andme-vs-ancestry ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ancestry: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ancestry This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ancestry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.