---
title: "American Tourister: search popularity and Share of Search in New Zealand"
description: "American Tourister is a luggage brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/american-tourister"
publisher: "Brandwave"
---

# American Tourister: search popularity and Share of Search in New Zealand

American Tourister is a luggage brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: American Tourister
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among luggage brands**: 18.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luggage brands | 2 | 18.1% | 2.6K |

- [Luggage brands](/demand/nz/categories/nz-luggage-brands)

## How has branded search demand for American Tourister changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for American Tourister in New Zealand rose from 2.4K to 2.6K.
- Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand decreased from 18.7% to 18.1%.
- Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand peaked at 18.7% in October 2025 and was lowest at 14.4% in March 2026.

## How did search popularity change for New Zealand luggage brands in August 2026?

- In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
- In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
- In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.
- In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
- In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.
- In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luggage brands | 2.4K | 18.7% | 2 |
| Nov 2025 | Luggage brands | 2.9K | 17.2% | 2 |
| Dec 2025 | Luggage brands | 2.5K | 17.7% | 2 |
| Jan 2026 | Luggage brands | 2.4K | 17.4% | 2 |
| Feb 2026 | Luggage brands | 2K | 16.3% | 3 |
| Mar 2026 | Luggage brands | 1.9K | 14.4% | 2 |
| Apr 2026 | Luggage brands | 2K | 15.4% | 2 |
| May 2026 | Luggage brands | 2.3K | 17.1% | 2 |
| Jun 2026 | Luggage brands | 2.2K | 15.8% | 2 |
| Jul 2026 | Luggage brands | 2.7K | 18.1% | 2 |
| Aug 2026 | Luggage brands | 2.6K | 18.1% | 2 |
| Sep 2026 | Luggage brands | — | — | — |

## How is American Tourister measured?

Brandwave collects information about searches that people make online using American Tourister’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “american tourister”
- “american tourister airconic”
- “american tourister backpack”
- “american tourister bag”
- “american tourister briscoes”
- “american tourister carry on”
- “american tourister curio”
- “american tourister curio 2”
- “american tourister linex”
- “american tourister luggage”
- “american tourister near me”
- “american tourister nz”
- “american tourister suitcase”
- “american tourister suitcase sale”
- “americantourister”
- “americantourister luggage”
- “americantourister suitcase”
- “briscoes american tourister”
- “carry on bag american tourister”

## Which luggage brands compete with American Tourister?

- [Samsonite](/demand/nz/brands/samsonite): Head-to-head: /demand/nz/compare/american-tourister-vs-samsonite
- [July](/demand/nz/brands/july): Head-to-head: /demand/nz/compare/american-tourister-vs-july
- [Antler](/demand/nz/brands/antler): Head-to-head: /demand/nz/compare/american-tourister-vs-antler
- [Tumi](/demand/nz/brands/tumi): Head-to-head: /demand/nz/compare/american-tourister-vs-tumi
- [Delsey](/demand/nz/brands/delsey): Head-to-head: /demand/nz/compare/american-tourister-vs-delsey
- [Away](/demand/nz/brands/away)
- [Monos](/demand/nz/brands/monos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "American Tourister: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/american-tourister

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/american-tourister. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.