---
title: "American Express: search popularity and Share of Search in New Zealand"
description: "American Express offers credit cards in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/american-express"
publisher: "Brandwave"
---

# American Express: search popularity and Share of Search in New Zealand

American Express offers credit cards in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: American Express
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among credit card providers**: 25.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Credit card providers | 2 | 25.2% | 39.1K |

- [Credit card providers](/demand/nz/categories/nz-credit-card-providers)

## How has branded search demand for American Express changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for American Express in New Zealand rose from 35.2K to 39.1K.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand increased from 21% to 25.2%.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand peaked at 26.7% in July 2026 and was lowest at 13.5% in December 2025.
- Across the 11 months ending August 2026, American Express rose from 3rd to 2nd among credit card providers in New Zealand.

## How did search popularity change for New Zealand credit card providers in August 2026?

- In August 2026, Gem by Latitude gained estimated Share of Search among credit card providers in New Zealand, from 33.6% to 35.6%.
- In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%.
- Estimated monthly branded searches for Prezzy Card in New Zealand fell 19% over 11 measured months, from 43.6K to 35.3K in August 2026.
- Estimated monthly branded searches for Q Mastercard in New Zealand fell 18.4% over 11 measured months, from 27.2K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Credit card providers | 35.2K | 21% | 3 |
| Nov 2025 | Credit card providers | 34.7K | 20.1% | 3 |
| Dec 2025 | Credit card providers | 30.2K | 13.5% | 3 |
| Jan 2026 | Credit card providers | 36.1K | 19.8% | 3 |
| Feb 2026 | Credit card providers | 29.9K | 20.5% | 3 |
| Mar 2026 | Credit card providers | 35.1K | 21.2% | 3 |
| Apr 2026 | Credit card providers | 29.1K | 19.9% | 3 |
| May 2026 | Credit card providers | 33K | 21.5% | 3 |
| Jun 2026 | Credit card providers | 34.5K | 22.6% | 2 |
| Jul 2026 | Credit card providers | 41.1K | 26.7% | 2 |
| Aug 2026 | Credit card providers | 39.1K | 25.2% | 2 |
| Sep 2026 | Credit card providers | — | — | — |

## How is American Express measured?

Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “american express”
- “american express apply”
- “american express card”
- “american express cc”
- “american express centurion card”
- “american express gold card”
- “american express near me”
- “american express nz”
- “american express online”
- “american express platinum”
- “americanexpress”
- “americanexpress apply”
- “americanexpress card”
- “americanexpress com”
- “americanexpress nz”
- “amex”
- “amex card”
- “amex credit card”
- “amex gold”
- “amex gold card”
- “amex platinum”
- “amex platinum card”
- “amex platinum metal card”
- “the amex stadium”

## Which credit card providers compete with American Express?

- [Gem by Latitude](/demand/nz/brands/gem-by-latitude): Head-to-head: /demand/nz/compare/american-express-vs-gem-by-latitude
- [Prezzy Card](/demand/nz/brands/prezzy-card): Head-to-head: /demand/nz/compare/american-express-vs-prezzy-card
- [Q Mastercard](/demand/nz/brands/q-mastercard): Head-to-head: /demand/nz/compare/american-express-vs-q-mastercard
- [Farmers Mastercard](/demand/nz/brands/farmers-mastercard): Head-to-head: /demand/nz/compare/american-express-vs-farmers-mastercard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "American Express: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/american-express

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/american-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.