--- title: "Ambi Pur: search popularity in New Zealand" description: "Ambi Pur makes air fresheners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ambi-pur" publisher: "Brandwave" --- # Ambi Pur: search popularity in New Zealand Ambi Pur makes air fresheners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ambi Pur - **Owned by**: Procter & Gamble - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among air freshener brands**: 0.92% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air freshener brands | 6 | 0.92% | 110 | - [Air freshener brands](/demand/nz/categories/nz-air-freshener-brands) ## Top air freshener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ambi Pur did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Air Wick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecoya | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Aromatherapy Co. | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Febreze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ambi Pur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air freshener brands - Asked ChatGPT "Which air freshener brand should I buy in New Zealand?": 1. Glade, 2. Air Wick, 3. Ecoya - Asked ChatGPT "What are the best air freshener brands in New Zealand?": 1. Air Wick, 2. Glade, 3. Ecoya, 4. The Aromatherapy Co., 5. Febreze - Asked ChatGPT "What's the best air freshener brand in New Zealand for a home?": 1. Ecoya, 2. Air Wick, 3. The Aromatherapy Co. - Searched Google, AI Overview "air freshener nz": 1. Air Wick, 2. Glade - Searched Google, AI Overview "car air freshener nz": 1. Ecoya Not named in any answer: Ambi Pur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Ambi Pur changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ambi Pur in New Zealand rose from 70 to 110. - Across the 12 months ending September 2026, Ambi Pur’s share of searches among air freshener brands in New Zealand held steady, from 0.63% to 0.92%. ## How did search popularity change for New Zealand air freshener brands in September 2026? - In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%. - In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%. - In September 2026, Glade lost share of searches among air freshener brands in New Zealand, from 7.1% to 5.5%. - Estimated monthly branded searches for Ambi Pur in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026. - Estimated monthly branded searches for Febreze in New Zealand rose 27.3% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air freshener brands | 70 | 0.63% | 6 | | Nov 2025 | Air freshener brands | 90 | 0.38% | 6 | | Dec 2025 | Air freshener brands | 60 | 0.31% | 6 | | Jan 2026 | Air freshener brands | 100 | 0.93% | 6 | | Feb 2026 | Air freshener brands | 80 | 0.9% | 6 | | Mar 2026 | Air freshener brands | 80 | 0.79% | 6 | | Apr 2026 | Air freshener brands | 120 | 1.2% | 6 | | May 2026 | Air freshener brands | 100 | 0.85% | 6 | | Jun 2026 | Air freshener brands | 120 | 1% | 6 | | Jul 2026 | Air freshener brands | 90 | 0.43% | 6 | | Aug 2026 | Air freshener brands | 100 | 0.8% | 6 | | Sep 2026 | Air freshener brands | 110 | 0.92% | 6 | ## How are Ambi Pur’s branded searches counted? Brandwave collects information about searches that people make online using Ambi Pur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ambi pur” - “ambi pur freshener” ## Which air freshener brands compete with Ambi Pur? - [Ecoya](/demand/nz/brands/ecoya): Head-to-head: /demand/nz/compare/ambi-pur-vs-ecoya - [Febreze](/demand/nz/brands/febreze): Head-to-head: /demand/nz/compare/ambi-pur-vs-febreze - [Air Wick](/demand/nz/brands/air-wick): Head-to-head: /demand/nz/compare/air-wick-vs-ambi-pur - [The Aromatherapy Co.](/demand/nz/brands/the-aromatherapy-co): Head-to-head: /demand/nz/compare/ambi-pur-vs-the-aromatherapy-co - [Glade](/demand/nz/brands/glade): Head-to-head: /demand/nz/compare/ambi-pur-vs-glade ## Who owns Ambi Pur? Ambi Pur is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand. - [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 16 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ambi Pur? Ambi Pur is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Ambi Pur: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ambi-pur This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ambi-pur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.