--- title: "Amazon: search popularity and Share of Search in New Zealand" description: "An online marketplace; New Zealand shoppers mainly buy through Amazon Australia and Amazon US. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon" publisher: "Brandwave" --- # Amazon: search popularity and Share of Search in New Zealand An online marketplace; New Zealand shoppers mainly buy through Amazon Australia and Amazon US. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online retailers and marketplaces**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | online retailers and marketplaces | 5 | 7.4% | 257K | - [New Zealand online retailers and marketplaces](/demand/nz/categories/nz-online-retailers-and-marketplaces) ## How has branded search demand for Amazon changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon in New Zealand fell from 287K to 257K. - Across the 11 months ending August 2026, Amazon’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 8.7% in December 2025 and was lowest at 7.1% in March 2026. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%. - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. - In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%. - In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%. - Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | online retailers and marketplaces | 287K | 7.7% | 5 | | Nov 2025 | online retailers and marketplaces | 313K | 8.2% | 3 | | Dec 2025 | online retailers and marketplaces | 280K | 8.7% | 4 | | Jan 2026 | online retailers and marketplaces | 298K | 8.4% | 4 | | Feb 2026 | online retailers and marketplaces | 243K | 8.1% | 4 | | Mar 2026 | online retailers and marketplaces | 245K | 7.1% | 5 | | Apr 2026 | online retailers and marketplaces | 244K | 7.8% | 5 | | May 2026 | online retailers and marketplaces | 245K | 7.1% | 5 | | Jun 2026 | online retailers and marketplaces | 255K | 8.1% | 5 | | Jul 2026 | online retailers and marketplaces | 256K | 8.5% | 5 | | Aug 2026 | online retailers and marketplaces | 257K | 7.4% | 5 | | Sep 2026 | online retailers and marketplaces | — | — | — | ## How is Amazon measured? Brandwave collects information about searches that people make online using Amazon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Amazon” - “amazon au” - “amazon australia” - “amazon australia nz” - “amazon com” - “amazon com au” - “amazon global” - “amazon in nz” - “amazon new zealand” - “amazon nz” - “amazon nz shop” - “amazon nz site” - “amazon nz store” - “amazon online shopping” - “amazon shipping to nz” - “amazon shopping” - “amazon to nz” - “amazon us” ## Which online retailers and marketplaces compete with Amazon? - [Trade Me](/demand/nz/brands/trade-me) - [Temu](/demand/nz/brands/temu): Head-to-head: /demand/nz/compare/amazon-vs-temu - [AliExpress](/demand/nz/brands/aliexpress): Head-to-head: /demand/nz/compare/aliexpress-vs-amazon - [Shein](/demand/nz/brands/shein): Head-to-head: /demand/nz/compare/amazon-vs-shein - [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/amazon-vs-mighty-ape - [eBay](/demand/nz/brands/ebay): Head-to-head: /demand/nz/compare/amazon-vs-ebay - [Kogan](/demand/nz/brands/kogan) ## Who owns Amazon? Amazon is owned by Amazon. Brandwave also tracks Prime Video, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon? Amazon is owned by Amazon. Brandwave also tracks Prime Video, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.