--- title: "Amazon Web Services: search popularity and Share of Search in New Zealand" description: "Amazon Web Services provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-web-services" publisher: "Brandwave" --- # Amazon Web Services: search popularity and Share of Search in New Zealand Amazon Web Services provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Web Services - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cloud computing platforms**: 27.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud computing platforms | 2 | 27.9% | 7.9K | - [Cloud computing platforms](/demand/nz/categories/nz-cloud-platforms) ## How has branded search demand for Amazon Web Services changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Web Services in New Zealand fell from 22K to 7.9K. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand decreased from 54.1% to 27.9%. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand peaked at 54.1% in October 2025 and was lowest at 23.9% in June 2026. - Across the 11 months ending August 2026, Amazon Web Services fell from 1st to 2nd among cloud computing platforms in New Zealand. ## How did search popularity change for New Zealand cloud computing platforms in August 2026? - In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%. - In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%. - In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%. - Estimated monthly branded searches for Oracle Cloud in New Zealand rose 26.8% over 11 measured months, from 560 to 710 in August 2026. - Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 20% over 11 measured months, from 300 to 240 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud computing platforms | 22K | 54.1% | 1 | | Nov 2025 | Cloud computing platforms | 8.5K | 33.3% | 2 | | Dec 2025 | Cloud computing platforms | 6K | 32% | 2 | | Jan 2026 | Cloud computing platforms | 6.8K | 29.1% | 2 | | Feb 2026 | Cloud computing platforms | 7K | 28.5% | 2 | | Mar 2026 | Cloud computing platforms | 8.6K | 28.8% | 2 | | Apr 2026 | Cloud computing platforms | 7K | 26.3% | 2 | | May 2026 | Cloud computing platforms | 7.2K | 25.2% | 3 | | Jun 2026 | Cloud computing platforms | 6.7K | 23.9% | 3 | | Jul 2026 | Cloud computing platforms | 6.8K | 24.9% | 3 | | Aug 2026 | Cloud computing platforms | 7.9K | 27.9% | 2 | | Sep 2026 | Cloud computing platforms | — | — | — | ## How is Amazon Web Services measured? Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws” - “aws beanstalk” - “aws certified” - “aws cloud” - “aws console” - “aws ec2” - “aws ec2 cost” - “aws glue” - “aws hosting” - “aws lambda” - “aws management console” - “aws near me” - “aws new zealand” - “aws nz” - “aws online” - “aws pricing” - “aws rds” - “aws reinvent” - “aws s3” - “aws services” ## Which cloud computing platforms compete with Amazon Web Services? - [Microsoft Azure](/demand/nz/brands/microsoft-azure): Head-to-head: /demand/nz/compare/amazon-web-services-vs-microsoft-azure - [Google Cloud](/demand/nz/brands/google-cloud): Head-to-head: /demand/nz/compare/amazon-web-services-vs-google-cloud - [DigitalOcean](/demand/nz/brands/digitalocean): Head-to-head: /demand/nz/compare/amazon-web-services-vs-digitalocean - [Oracle Cloud](/demand/nz/brands/oracle-cloud): Head-to-head: /demand/nz/compare/amazon-web-services-vs-oracle-cloud - [Catalyst Cloud](/demand/nz/brands/catalyst-cloud): Head-to-head: /demand/nz/compare/amazon-web-services-vs-catalyst-cloud ## Who owns Amazon Web Services? Amazon Web Services is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Web Services? Amazon Web Services is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon Web Services: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-web-services This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-web-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.