--- title: "Amazon RDS: search popularity in New Zealand" description: "Amazon RDS is Amazon Web Services’ managed database service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-rds" publisher: "Brandwave" --- # Amazon RDS: search popularity in New Zealand Amazon RDS is Amazon Web Services’ managed database service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon RDS - **Owned by**: Amazon Web Services - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among developer database platforms**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Developer database platforms | 7 | 1.2% | 110 | - [Developer database platforms](/demand/nz/categories/nz-developer-databases) ## Top developer database platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon RDS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon RDS is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Supabase | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Amazon RDS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Neon | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MongoDB | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Redis | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Firebase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | PlanetScale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about developer database platforms - Asked ChatGPT "Which developer database platform should I use in New Zealand?": 1. Supabase, 2. Amazon RDS, 3. Neon, 4. Firebase - Asked ChatGPT "What are the best developer database platforms in New Zealand?": 1. Supabase, 2. Amazon RDS, 3. Neon, 4. MongoDB - Asked ChatGPT "What's the best developer database platform in New Zealand for a development team?": 1. Amazon RDS, 2. Supabase, 3. Neon - Searched Google, AI Overview "best database platform": 1. MongoDB, 2. Redis - Searched Google, AI Overview "developer database nz": named none of the brands we track Not named in any answer: PlanetScale. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Amazon RDS changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon RDS in New Zealand held steady at 110. - Across the 12 months ending September 2026, Amazon RDS’s share of searches among developer database platforms in New Zealand peaked at 2.1% in August 2026 and was lowest at 0.84% in December 2025. ## How did search popularity change for New Zealand developer database platforms in September 2026? - In September 2026, Firebase gained share of searches among developer database platforms in New Zealand, from 25.3% to 28.8%. - In September 2026, MongoDB gained share of searches among developer database platforms in New Zealand, from 9.8% to 11.9%. - In September 2026, Supabase lost share of searches among developer database platforms in New Zealand, from 54.3% to 49%. - In September 2026, Amazon RDS lost share of searches among developer database platforms in New Zealand, from 2.1% to 1.2%. - In September 2026, PlanetScale rose from 7th to 6th among developer database platforms in New Zealand. - Estimated monthly branded searches for Neon in New Zealand rose 125% over 12 measured months, from 120 to 270 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Developer database platforms | 110 | 1.5% | 7 | | Nov 2025 | Developer database platforms | 90 | 1.4% | 7 | | Dec 2025 | Developer database platforms | 50 | 0.84% | 7 | | Jan 2026 | Developer database platforms | 70 | 1% | 7 | | Feb 2026 | Developer database platforms | 90 | 1.2% | 6 | | Mar 2026 | Developer database platforms | 90 | 0.85% | 7 | | Apr 2026 | Developer database platforms | 90 | 0.92% | 6 | | May 2026 | Developer database platforms | 90 | 0.87% | 7 | | Jun 2026 | Developer database platforms | 140 | 1.2% | 6 | | Jul 2026 | Developer database platforms | 110 | 1.2% | 7 | | Aug 2026 | Developer database platforms | 210 | 2.1% | 6 | | Sep 2026 | Developer database platforms | 110 | 1.2% | 7 | ## How are Amazon RDS’s branded searches counted? Brandwave collects information about searches that people make online using Amazon RDS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon rds” ## Which developer database platforms compete with Amazon RDS? - [Supabase](/demand/nz/brands/supabase) - [Firebase](/demand/nz/brands/firebase): Head-to-head: /demand/nz/compare/amazon-rds-vs-firebase - [MongoDB](/demand/nz/brands/mongodb): Head-to-head: /demand/nz/compare/amazon-rds-vs-mongodb - [Redis](/demand/nz/brands/redis): Head-to-head: /demand/nz/compare/amazon-rds-vs-redis - [Neon](/demand/nz/brands/neon-database): Head-to-head: /demand/nz/compare/amazon-rds-vs-neon-database - [PlanetScale](/demand/nz/brands/planetscale): Head-to-head: /demand/nz/compare/amazon-rds-vs-planetscale ## Who owns Amazon RDS? Amazon RDS is owned by Amazon Web Services. Brandwave also tracks Amazon CloudFront, Amazon Cognito and AWS WAF, owned by the same company, in New Zealand. - [Amazon Web Services](/demand/nz/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon RDS? Amazon RDS is owned by Amazon Web Services. Brandwave also tracks Amazon CloudFront, Amazon Cognito and AWS WAF, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon RDS: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-rds This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-rds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.