--- title: "Amazon Fire TV Stick: search popularity and Share of Search in New Zealand" description: "Amazon Fire TV Stick makes TV streaming devices sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-fire-tv-stick" publisher: "Brandwave" --- # Amazon Fire TV Stick: search popularity and Share of Search in New Zealand Amazon Fire TV Stick makes TV streaming devices sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Fire TV Stick - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among streaming device brands**: 17.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 2 | 17.8% | 9.3K | - [Streaming device brands](/demand/nz/categories/nz-streaming-device-brands) ## How has branded search demand for Amazon Fire TV Stick changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fire TV Stick in New Zealand rose from 7.2K to 9.3K. - Across the 11 months ending August 2026, Amazon Fire TV Stick’s estimated Share of Search among streaming device brands in New Zealand peaked at 20.1% in December 2025 and was lowest at 14.9% in May 2026. ## How did search popularity change for New Zealand streaming device brands in August 2026? - In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%. - In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%. - In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%. - Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026. - Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 7.2K | 18.1% | 2 | | Nov 2025 | Streaming device brands | 7K | 17.5% | 2 | | Dec 2025 | Streaming device brands | 8.3K | 20.1% | 2 | | Jan 2026 | Streaming device brands | 8.3K | 19.9% | 2 | | Feb 2026 | Streaming device brands | 7.1K | 19% | 2 | | Mar 2026 | Streaming device brands | 7.2K | 16.3% | 2 | | Apr 2026 | Streaming device brands | 8K | 17.1% | 2 | | May 2026 | Streaming device brands | 8.5K | 14.9% | 3 | | Jun 2026 | Streaming device brands | 11.5K | 15.2% | 3 | | Jul 2026 | Streaming device brands | 11.3K | 16.2% | 3 | | Aug 2026 | Streaming device brands | 9.3K | 17.8% | 2 | | Sep 2026 | Streaming device brands | — | — | — | ## How is Amazon Fire TV Stick measured? Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “4k fire stick amazon” - “a fire stick” - “amazon fire stick 4k max” - “amazon fire tv stick” - “amazon fire tv stick 4k” - “amazon fire tv stick 4k max” - “amazon fire tv stick hd” - “amazon fire tv stick near me” - “amazon fire tv stick nz” - “amazon fire tv stick online” - “amazon fire tv stick streaming stick” - “amazon firestick” - “amazonfiretvstick” - “fire stick” - “fire stick 4k” - “fire stick 4k max” - “fire stick tv” - “firestick” - “firestick 4k” - “firestick 4k max” - “firestick tv” ## Which streaming device brands compete with Amazon Fire TV Stick? - [Google Chromecast](/demand/nz/brands/google-chromecast): Head-to-head: /demand/nz/compare/amazon-fire-tv-stick-vs-google-chromecast - [Apple TV 4K](/demand/nz/brands/apple-tv-4k): Head-to-head: /demand/nz/compare/amazon-fire-tv-stick-vs-apple-tv-4k - [Roku](/demand/nz/brands/roku): Head-to-head: /demand/nz/compare/amazon-fire-tv-stick-vs-roku - [Sky Pod](/demand/nz/brands/sky-pod): Head-to-head: /demand/nz/compare/amazon-fire-tv-stick-vs-sky-pod ## Who owns Amazon Fire TV Stick? Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Fire TV Stick? Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon Fire TV Stick: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-fire-tv-stick This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-fire-tv-stick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.