---
title: "Amazon Fire Tablet: search popularity and Share of Search in New Zealand"
description: "Amazon Fire Tablet makes tablets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/amazon-fire-tablet"
publisher: "Brandwave"
---

# Amazon Fire Tablet: search popularity and Share of Search in New Zealand

Amazon Fire Tablet makes tablets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazon Fire Tablet
- **Owned by**: Amazon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tablet brands**: 0.31%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tablet brands | 5 | 0.31% | 270 |

- [Tablet brands](/demand/nz/categories/nz-tablet-brands)

## How has branded search demand for Amazon Fire Tablet changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fire Tablet in New Zealand held steady, from 260 to 270.
- Across the 11 months ending August 2026, Amazon Fire Tablet’s estimated Share of Search among tablet brands in New Zealand held steady, from 0.29% to 0.31%.

## How did search popularity change for New Zealand tablet brands in August 2026?

- Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tablet brands | 260 | 0.29% | 5 |
| Nov 2025 | Tablet brands | 350 | 0.33% | 5 |
| Dec 2025 | Tablet brands | 300 | 0.3% | 5 |
| Jan 2026 | Tablet brands | 260 | 0.29% | 5 |
| Feb 2026 | Tablet brands | 200 | 0.24% | 5 |
| Mar 2026 | Tablet brands | 240 | 0.27% | 5 |
| Apr 2026 | Tablet brands | 230 | 0.29% | 5 |
| May 2026 | Tablet brands | 230 | 0.28% | 5 |
| Jun 2026 | Tablet brands | 250 | 0.28% | 5 |
| Jul 2026 | Tablet brands | 260 | 0.29% | 5 |
| Aug 2026 | Tablet brands | 270 | 0.31% | 5 |
| Sep 2026 | Tablet brands | — | — | — |

## How is Amazon Fire Tablet measured?

Brandwave collects information about searches that people make online using Amazon Fire Tablet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazon fire tablet”
- “amazon fire tablet near me”
- “amazon fire tablet nz”
- “amazonfiretablet”
- “fire tablet”

## Which tablet brands compete with Amazon Fire Tablet?

- [iPad](/demand/nz/brands/ipad): Head-to-head: /demand/nz/compare/amazon-fire-tablet-vs-ipad
- [Microsoft Surface](/demand/nz/brands/microsoft-surface): Head-to-head: /demand/nz/compare/amazon-fire-tablet-vs-microsoft-surface
- [Samsung Galaxy Tab](/demand/nz/brands/samsung-galaxy-tab): Head-to-head: /demand/nz/compare/amazon-fire-tablet-vs-samsung-galaxy-tab
- [Lenovo Tab](/demand/nz/brands/lenovo-tab): Head-to-head: /demand/nz/compare/amazon-fire-tablet-vs-lenovo-tab

## Who owns Amazon Fire Tablet?

Amazon Fire Tablet is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

- [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Amazon Fire Tablet?

Amazon Fire Tablet is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Amazon Fire Tablet: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-fire-tablet

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-fire-tablet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.