--- title: "Amazon Echo: search popularity in New Zealand" description: "Amazon makes Echo smart speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-echo" publisher: "Brandwave" --- # Amazon Echo: search popularity in New Zealand Amazon makes Echo smart speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Echo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among smart speaker brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart speaker brands | 4 | 9.8% | 1.9K | - [Smart speaker brands](/demand/nz/categories/nz-smart-speaker-brands) ## Top smart speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Echo appeared in all five answers. Amazon Echo is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sonos | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Amazon Echo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple HomePod | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Nest | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart speaker brands - Asked ChatGPT "Which smart speaker brand should I buy in New Zealand?": 1. Amazon Echo, 2. Sonos, 3. Apple HomePod, 4. Google Nest - Asked ChatGPT "What are the best smart speaker brands in New Zealand?": 1. Sonos, 2. Amazon Echo, 3. Google Nest, 4. Apple HomePod - Asked ChatGPT "What's the best smart speaker brand in New Zealand for music and voice control?": 1. Sonos, 2. Google Nest, 3. Amazon Echo, 4. Apple HomePod - Searched Google, AI Overview "best smart speaker": 1. Sonos, 2. Apple HomePod, 3. Amazon Echo - Searched Google, AI Overview "voice assistant speaker": 1. Amazon Echo, 2. Apple HomePod Not named in any answer: Bose. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Amazon Echo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Echo in New Zealand fell from 2.3K to 1.9K. - Across the 12 months ending September 2026, Amazon Echo’s share of searches among smart speaker brands in New Zealand decreased from 11.4% to 9.8%. - Across the 12 months ending September 2026, Amazon Echo’s share of searches among smart speaker brands in New Zealand peaked at 14.6% in December 2025 and was lowest at 8.4% in June 2026. ## How did search popularity change for New Zealand smart speaker brands in September 2026? - In September 2026, Sonos gained share of searches among smart speaker brands in New Zealand, from 27.9% to 29.9%. - In September 2026, Amazon Echo gained share of searches among smart speaker brands in New Zealand, from 8.7% to 9.8%. - In September 2026, Apple HomePod gained share of searches among smart speaker brands in New Zealand, from 7.9% to 8.9%. - In September 2026, Google Nest lost share of searches among smart speaker brands in New Zealand, from 14.7% to 11.7%. - In September 2026, Bose lost share of searches among smart speaker brands in New Zealand, from 40.8% to 39.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart speaker brands | 2.3K | 11.4% | 4 | | Nov 2025 | Smart speaker brands | 3.2K | 11.3% | 4 | | Dec 2025 | Smart speaker brands | 4.3K | 14.6% | 3 | | Jan 2026 | Smart speaker brands | 2.3K | 11.7% | 4 | | Feb 2026 | Smart speaker brands | 1.9K | 12% | 4 | | Mar 2026 | Smart speaker brands | 1.8K | 10% | 4 | | Apr 2026 | Smart speaker brands | 1.9K | 10.3% | 4 | | May 2026 | Smart speaker brands | 1.9K | 9.2% | 4 | | Jun 2026 | Smart speaker brands | 1.8K | 8.4% | 4 | | Jul 2026 | Smart speaker brands | 1.9K | 9.7% | 4 | | Aug 2026 | Smart speaker brands | 1.8K | 8.7% | 4 | | Sep 2026 | Smart speaker brands | 1.9K | 9.8% | 4 | ## How are Amazon Echo’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Echo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon echo” - “echo dot” ## Which smart speaker brands compete with Amazon Echo? - [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/amazon-echo-vs-bose - [Sonos](/demand/nz/brands/sonos): Head-to-head: /demand/nz/compare/amazon-echo-vs-sonos - [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/amazon-echo-vs-google-nest - [Apple HomePod](/demand/nz/brands/apple-homepod): Head-to-head: /demand/nz/compare/amazon-echo-vs-apple-homepod ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amazon Echo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-echo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-echo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.