--- title: "Amazon DSP: search popularity and Share of Search in New Zealand" description: "Amazon DSP is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-dsp" publisher: "Brandwave" --- # Amazon DSP: search popularity and Share of Search in New Zealand Amazon DSP is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon DSP - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among programmatic advertising platforms**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Programmatic advertising platforms | 5 | 3.6% | 20 | - [Programmatic advertising platforms](/demand/nz/categories/nz-programmatic-ad-platforms) ## How has branded search demand for Amazon DSP changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon DSP in New Zealand fell from 30 to 20. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand decreased from 6% to 3.6%. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 10.6% in January 2026 and was lowest at 1.9% in June 2026. ## How did search popularity change for New Zealand programmatic advertising platforms in August 2026? - In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 24.5% to 30.9%. - In August 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 14.3% to 20%. - In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%. - In August 2026, Display & Video 360 lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 49% to 36.4%. - In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Programmatic advertising platforms | 30 | 6% | 5 | | Nov 2025 | Programmatic advertising platforms | 30 | 5.5% | 5 | | Dec 2025 | Programmatic advertising platforms | 30 | 9.7% | 5 | | Jan 2026 | Programmatic advertising platforms | 50 | 10.6% | 4 | | Feb 2026 | Programmatic advertising platforms | 20 | 3.7% | 5 | | Mar 2026 | Programmatic advertising platforms | 30 | 4.9% | 5 | | Apr 2026 | Programmatic advertising platforms | 20 | 4.3% | 5 | | May 2026 | Programmatic advertising platforms | 30 | 5.5% | 5 | | Jun 2026 | Programmatic advertising platforms | 10 | 1.9% | 5 | | Jul 2026 | Programmatic advertising platforms | 10 | 2% | 5 | | Aug 2026 | Programmatic advertising platforms | 20 | 3.6% | 5 | | Sep 2026 | Programmatic advertising platforms | — | — | — | ## How is Amazon DSP measured? Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “advertising amazon com” - “amazondsp” ## Which programmatic advertising platforms compete with Amazon DSP? - [Display & Video 360](/demand/nz/brands/display-and-video-360): Head-to-head: /demand/nz/compare/amazon-dsp-vs-display-and-video-360 - [The Trade Desk](/demand/nz/brands/the-trade-desk): Head-to-head: /demand/nz/compare/amazon-dsp-vs-the-trade-desk - [StackAdapt](/demand/nz/brands/stackadapt): Head-to-head: /demand/nz/compare/amazon-dsp-vs-stackadapt - [Criteo](/demand/nz/brands/criteo): Head-to-head: /demand/nz/compare/amazon-dsp-vs-criteo ## Who owns Amazon DSP? Amazon DSP is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon DSP? Amazon DSP is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon DSP: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-dsp This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-dsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.