--- title: "Amazon Connect: search popularity in New Zealand" description: "Amazon Connect provides tools and services to manage customer calls and contact center operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-connect" publisher: "Brandwave" --- # Amazon Connect: search popularity in New Zealand Amazon Connect provides tools and services to manage customer calls and contact center operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Connect - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cloud contact center platforms**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud contact center platforms | 3 | 7.7% | 140 | - [Cloud contact center platforms](/demand/nz/categories/nz-cloud-contact-center-platforms) ## Top cloud contact center platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Connect was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Connect is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Genesys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NICE CXone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Connect | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Five9 | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Talkdesk | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Zendesk | 6th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about cloud contact center platforms - Asked ChatGPT "Which cloud contact center platform should I use in New Zealand?": 1. Genesys, 2. Amazon Connect, 3. NICE CXone, 4. Five9, 5. Talkdesk, 6. Zendesk - Asked ChatGPT "What are the best cloud contact center platforms in New Zealand?": 1. Genesys, 2. NICE CXone, 3. Amazon Connect, 4. Five9, 5. Talkdesk - Asked ChatGPT "What's the best cloud contact center platform in New Zealand for customer calls?": 1. Genesys, 2. Amazon Connect, 3. Five9 - Searched Google, AI Overview "cloud contact center platform": 1. Talkdesk, 2. Genesys, 3. NICE CXone, 4. Zendesk - Searched Google, AI Overview "cloud call centre software": 1. Genesys, 2. Five9, 3. NICE CXone, 4. Talkdesk, 5. Zendesk Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Amazon Connect changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Connect in New Zealand fell from 170 to 140. - Across the 12 months ending September 2026, Amazon Connect’s share of searches among cloud contact center platforms in New Zealand peaked at 10.4% in July 2026 and was lowest at 6.1% in August 2026. ## How did search popularity change for New Zealand cloud contact center platforms in September 2026? - In September 2026, Amazon Connect gained share of searches among cloud contact center platforms in New Zealand, from 6.1% to 7.7%. - In September 2026, Zendesk lost share of searches among cloud contact center platforms in New Zealand, from 56.4% to 55.8%. - In September 2026, NICE CXone lost share of searches among cloud contact center platforms in New Zealand, from 2.2% to 1.7%. - Five9’s share of searches among cloud contact center platforms in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.1% in September 2026. - Estimated monthly branded searches for Genesys in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud contact center platforms | 170 | 8.1% | 3 | | Nov 2025 | Cloud contact center platforms | 170 | 10% | 3 | | Dec 2025 | Cloud contact center platforms | 110 | 7.4% | 3 | | Jan 2026 | Cloud contact center platforms | 110 | 7% | 3 | | Feb 2026 | Cloud contact center platforms | 170 | 10.2% | 3 | | Mar 2026 | Cloud contact center platforms | 140 | 8.1% | 3 | | Apr 2026 | Cloud contact center platforms | 140 | 9.7% | 3 | | May 2026 | Cloud contact center platforms | 170 | 9.6% | 3 | | Jun 2026 | Cloud contact center platforms | 140 | 7.5% | 3 | | Jul 2026 | Cloud contact center platforms | 170 | 10.4% | 3 | | Aug 2026 | Cloud contact center platforms | 110 | 6.1% | 3 | | Sep 2026 | Cloud contact center platforms | 140 | 7.7% | 3 | ## How are Amazon Connect’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Connect’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon connect” ## Which cloud contact center platforms compete with Amazon Connect? - [Zendesk](/demand/nz/brands/zendesk): Head-to-head: /demand/nz/compare/amazon-connect-vs-zendesk - [Genesys](/demand/nz/brands/genesys): Head-to-head: /demand/nz/compare/amazon-connect-vs-genesys - [NICE CXone](/demand/nz/brands/nice-cxone): Head-to-head: /demand/nz/compare/amazon-connect-vs-nice-cxone - [Five9](/demand/nz/brands/five9): Head-to-head: /demand/nz/compare/amazon-connect-vs-five9 - [Talkdesk](/demand/nz/brands/talkdesk): Head-to-head: /demand/nz/compare/amazon-connect-vs-talkdesk ## Who owns Amazon Connect? Amazon Connect is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Connect? Amazon Connect is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon Connect: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-connect This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-connect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.