--- title: "Amazon Associates: search popularity in New Zealand" description: "Amazon's affiliate marketing programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/amazon-associates" publisher: "Brandwave" --- # Amazon Associates: search popularity in New Zealand Amazon's affiliate marketing programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Associates - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among affiliate networks**: 47.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Affiliate networks | 1 | 47.4% | 370 | - [Affiliate networks](/demand/nz/categories/nz-affiliate-networks) ## Top affiliate networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Awin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Commission Factory | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | impact.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PartnerStack | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Associates | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rakuten Advertising | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Partnerize | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about affiliate networks - Asked ChatGPT "Which affiliate network should I use in New Zealand?": 1. Commission Factory, 2. Awin, 3. impact.com, 4. Amazon Associates, 5. PartnerStack - Asked ChatGPT "What are the best affiliate networks in New Zealand?": 1. Commission Factory, 2. Awin, 3. impact.com, 4. Amazon Associates, 5. PartnerStack - Asked ChatGPT "What's the best affiliate network in New Zealand for online brands?": 1. Commission Factory, 2. Awin, 3. impact.com - Searched Google, AI Overview "best affiliate network": 1. Awin, 2. Amazon Associates, 3. PartnerStack, 4. impact.com, 5. Rakuten Advertising - Searched Google, AI Overview "affiliate programme software": 1. PartnerStack, 2. impact.com Not named in any answer: Partnerize. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Amazon Associates changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Associates in New Zealand fell from 580 to 370. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks in New Zealand decreased from 61.7% to 47.4%. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks in New Zealand peaked at 70.2% in April 2026 and was lowest at 47.4% in September 2026. ## How did search popularity change for New Zealand affiliate networks in September 2026? - In September 2026, impact.com overtook Rakuten Advertising to rank 6th among affiliate networks in New Zealand, with 2.6% of the searches. - In September 2026, Awin gained share of searches among affiliate networks in New Zealand, from 13.8% to 20.5%. - In September 2026, Commission Factory gained share of searches among affiliate networks in New Zealand, from 10.6% to 12.8%. - In September 2026, PartnerStack gained share of searches among affiliate networks in New Zealand, from 7.4% to 9%. - In September 2026, Partnerize gained share of searches among affiliate networks in New Zealand, from 4.3% to 5.1%. - In September 2026, Amazon Associates lost share of searches among affiliate networks in New Zealand, from 59.6% to 47.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Affiliate networks | 580 | 61.7% | 1 | | Nov 2025 | Affiliate networks | 650 | 65.7% | 1 | | Dec 2025 | Affiliate networks | 580 | 66.7% | 1 | | Jan 2026 | Affiliate networks | 980 | 68.5% | 1 | | Feb 2026 | Affiliate networks | 800 | 65.6% | 1 | | Mar 2026 | Affiliate networks | 740 | 65.5% | 1 | | Apr 2026 | Affiliate networks | 800 | 70.2% | 1 | | May 2026 | Affiliate networks | 580 | 60.4% | 1 | | Jun 2026 | Affiliate networks | 600 | 66.7% | 1 | | Jul 2026 | Affiliate networks | 600 | 65.2% | 1 | | Aug 2026 | Affiliate networks | 560 | 59.6% | 1 | | Sep 2026 | Affiliate networks | 370 | 47.4% | 1 | ## How are Amazon Associates’ branded searches counted? Brandwave collects information about searches that people make online using Amazon Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon affiliate program” - “amazon associates” ## Which affiliate networks compete with Amazon Associates? - [Awin](/demand/nz/brands/awin): Head-to-head: /demand/nz/compare/amazon-associates-vs-awin - [Commission Factory](/demand/nz/brands/commission-factory): Head-to-head: /demand/nz/compare/amazon-associates-vs-commission-factory - [PartnerStack](/demand/nz/brands/partnerstack): Head-to-head: /demand/nz/compare/amazon-associates-vs-partnerstack - [Partnerize](/demand/nz/brands/partnerize): Head-to-head: /demand/nz/compare/amazon-associates-vs-partnerize - [impact.com](/demand/nz/brands/impact-com): Head-to-head: /demand/nz/compare/amazon-associates-vs-impact-com - [Rakuten Advertising](/demand/nz/brands/rakuten-advertising) ## Who owns Amazon Associates? Amazon Associates is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Associates? Amazon Associates is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Amazon Associates: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/amazon-associates This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazon-associates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.