---
title: "Amazfit: search popularity and Share of Search in New Zealand"
description: "Amazfit offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/amazfit"
publisher: "Brandwave"
---

# Amazfit: search popularity and Share of Search in New Zealand

Amazfit offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazfit
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fitness tracker brands**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fitness tracker brands | 4 | 4.2% | 2.1K |

- [Fitness tracker brands](/demand/nz/categories/nz-fitness-tracker-brands)

## How has branded search demand for Amazfit changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amazfit in New Zealand rose from 2K to 2.1K.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 5.1% to 4.2%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.9% in December 2025.

## How did search popularity change for New Zealand fitness tracker brands in August 2026?

- In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.
- In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
- In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%.
- Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitness tracker brands | 2K | 5.1% | 4 |
| Nov 2025 | Fitness tracker brands | 2.3K | 4.5% | 4 |
| Dec 2025 | Fitness tracker brands | 2.1K | 3.9% | 4 |
| Jan 2026 | Fitness tracker brands | 2.6K | 4.8% | 4 |
| Feb 2026 | Fitness tracker brands | 2.3K | 5.4% | 4 |
| Mar 2026 | Fitness tracker brands | 2.1K | 5.6% | 4 |
| Apr 2026 | Fitness tracker brands | 2.2K | 5.3% | 4 |
| May 2026 | Fitness tracker brands | 2.1K | 4.3% | 4 |
| Jun 2026 | Fitness tracker brands | 2.6K | 4.6% | 4 |
| Jul 2026 | Fitness tracker brands | 2.1K | 4.1% | 4 |
| Aug 2026 | Fitness tracker brands | 2.1K | 4.2% | 4 |
| Sep 2026 | Fitness tracker brands | — | — | — |

## How is Amazfit measured?

Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazfit”
- “amazfit band”
- “amazfit band7”
- “amazfit bip”
- “amazfit bip 5”
- “amazfit com”
- “amazfit fitness tracker”
- “amazfit gtr 4”
- “amazfit near me”
- “amazfit new zealand”
- “amazfit nz”
- “amazfit rex”
- “amazfit smartwatch”
- “amazfit t rex 3”
- “amazfit t rex 3 pro”
- “amazfit t rex pro”
- “amazfit trex2”
- “amazfit watch”

## Which fitness tracker brands compete with Amazfit?

- [Fitbit](/demand/nz/brands/fitbit): Head-to-head: /demand/nz/compare/amazfit-vs-fitbit
- [Oura](/demand/nz/brands/oura): Head-to-head: /demand/nz/compare/amazfit-vs-oura
- [WHOOP](/demand/nz/brands/whoop): Head-to-head: /demand/nz/compare/amazfit-vs-whoop
- [Polar](/demand/nz/brands/polar): Head-to-head: /demand/nz/compare/amazfit-vs-polar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazfit: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/amazfit

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/amazfit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.