--- title: "Always: search popularity in New Zealand" description: "Always makes period care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/always" publisher: "Brandwave" --- # Always: search popularity in New Zealand Always makes period care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Always - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among period care brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Period care brands | 8 | 1% | 110 | - [Period care brands](/demand/nz/categories/nz-period-care-brands) ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Always was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Always is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Libra | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | AWWA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | U by Kotex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hello Period | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Always | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy in New Zealand?": 1. Libra, 2. Modibodi, 3. TOM Organic, 4. Hello Period - Asked ChatGPT "What are the best period care brands in New Zealand?": 1. Modibodi, 2. AWWA, 3. TOM Organic, 4. Libra, 5. U by Kotex, 6. Confitex, 7. Hello Period - Asked ChatGPT "What's the best period care brand in New Zealand for heavy flow?": 1. Confitex, 2. AWWA, 3. Modibodi, 4. Libra, 5. U by Kotex - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Confitex - Searched Google, AI Overview "tampons nz": 1. U by Kotex, 2. Libra, 3. Always Not named in any answer: Stayfree and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Always changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Always in New Zealand fell from 590 to 110. - Across the 12 months ending September 2026, Always’ share of searches among period care brands in New Zealand decreased from 6.7% to 1%. - Across the 12 months ending September 2026, Always fell from 5th to 8th among period care brands in New Zealand. ## How did search popularity change for New Zealand period care brands in September 2026? - In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches. - In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%. - In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%. - In September 2026, U by Kotex gained share of searches among period care brands in New Zealand, from 23.9% to 24.5%. - In September 2026, Modibodi lost share of searches among period care brands in New Zealand, from 23.7% to 19.8%. - In September 2026, Thinx lost share of searches among period care brands in New Zealand, from 2.4% to 0.57%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Period care brands | 590 | 6.7% | 5 | | Nov 2025 | Period care brands | 210 | 2.2% | 8 | | Dec 2025 | Period care brands | 110 | 1.4% | 8 | | Jan 2026 | Period care brands | 140 | 1.3% | 8 | | Feb 2026 | Period care brands | 170 | 1.8% | 9 | | Mar 2026 | Period care brands | 210 | 1.8% | 9 | | Apr 2026 | Period care brands | 260 | 2.6% | 9 | | May 2026 | Period care brands | 210 | 2.2% | 9 | | Jun 2026 | Period care brands | 210 | 1.9% | 9 | | Jul 2026 | Period care brands | 210 | 2% | 9 | | Aug 2026 | Period care brands | 140 | 1.2% | 9 | | Sep 2026 | Period care brands | 110 | 1% | 8 | ## How are Always’ branded searches counted? Brandwave collects information about searches that people make online using Always’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “always pads” ## Which period care brands compete with Always? - [Libra](/demand/nz/brands/libra) - [U by Kotex](/demand/nz/brands/u-by-kotex) - [Modibodi](/demand/nz/brands/modibodi) - [AWWA](/demand/nz/brands/awwa) - [TOM Organic](/demand/nz/brands/tom-organic): Head-to-head: /demand/nz/compare/always-vs-tom-organic - [Stayfree](/demand/nz/brands/stayfree): Head-to-head: /demand/nz/compare/always-vs-stayfree - [Hello Period](/demand/nz/brands/hello-period): Head-to-head: /demand/nz/compare/always-vs-hello-period - [Confitex](/demand/nz/brands/confitex): Head-to-head: /demand/nz/compare/always-vs-confitex - [Thinx](/demand/nz/brands/thinx): Head-to-head: /demand/nz/compare/always-vs-thinx ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Always: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/always This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/always. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.