--- title: "Altra: search popularity in New Zealand" description: "Altra makes running shoes with a wide toe box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/altra" publisher: "Brandwave" --- # Altra: search popularity in New Zealand Altra makes running shoes with a wide toe box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Altra - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hiking shoe brands**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking shoe brands | 4 | 4.9% | 880 | | Barefoot and minimalist shoe brands | 1 | 33.7% | 880 | - [Hiking shoe brands](/demand/nz/categories/nz-hiking-shoe-brands) - [Barefoot and minimalist shoe brands](/demand/nz/categories/nz-barefoot-shoe-brands) ## Top hiking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Altra did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | HOKA | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Columbia | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking shoe brands - Asked ChatGPT "Which hiking shoe brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. HOKA, 4. La Sportiva - Asked ChatGPT "What are the best hiking shoe brands in New Zealand?": 1. Salomon, 2. Merrell, 3. La Sportiva, 4. HOKA, 5. KEEN, 6. Columbia - Asked ChatGPT "What's the best hiking shoe brand in New Zealand for day walks?": 1. Merrell, 2. Salomon, 3. KEEN, 4. HOKA - Searched Google, AI Overview "best walking shoes": 1. HOKA, 2. Merrell, 3. Columbia Not named in any answer: Altra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Altra changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Altra in New Zealand rose from 720 to 880. - Across the 12 months ending September 2026, Altra’s share of searches among hiking shoe brands in New Zealand increased from 4.1% to 4.9%. - Across the 12 months ending September 2026, Altra’s share of searches among hiking shoe brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.7% in February 2026. - Across the 12 months ending September 2026, Altra’s share of searches among barefoot and minimalist shoe brands in New Zealand increased from 31.7% to 33.7%. - Across the 12 months ending September 2026, Altra’s share of searches among barefoot and minimalist shoe brands in New Zealand peaked at 36.5% in April 2026 and was lowest at 31.7% in October 2025. - Across the 12 months ending September 2026, Altra rose from 2nd to 1st among barefoot and minimalist shoe brands in New Zealand. ## How did search popularity change for New Zealand hiking shoe brands in September 2026? - In September 2026, Merrell gained share of searches among hiking shoe brands in New Zealand, from 16.5% to 19.3%. - In September 2026, La Sportiva lost share of searches among hiking shoe brands in New Zealand, from 8.9% to 7.2%. - In September 2026, Columbia lost share of searches among hiking shoe brands in New Zealand, from 2.9% to 1.9%. - Estimated monthly branded searches for Altra in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for KEEN in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## How did search popularity change for New Zealand barefoot and minimalist shoe brands in September 2026? - In September 2026, Vivobarefoot overtook Vibram FiveFingers to rank 2nd among barefoot and minimalist shoe brands in New Zealand, with 26.1% of the searches. - In September 2026, Altra gained share of searches among barefoot and minimalist shoe brands in New Zealand, from 32.8% to 33.7%. - In September 2026, Be Lenka gained share of searches among barefoot and minimalist shoe brands in New Zealand, from 1.9% to 2.7%. - In September 2026, Vibram FiveFingers lost share of searches among barefoot and minimalist shoe brands in New Zealand, from 26.9% to 22.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hiking shoe brands | 720 | 4.1% | 4 | | Nov 2025 | Hiking shoe brands | 880 | 3.8% | 4 | | Dec 2025 | Hiking shoe brands | 880 | 3.9% | 4 | | Jan 2026 | Hiking shoe brands | 880 | 4.2% | 4 | | Feb 2026 | Hiking shoe brands | 720 | 3.7% | 4 | | Mar 2026 | Hiking shoe brands | 880 | 4.9% | 4 | | Apr 2026 | Hiking shoe brands | 880 | 4.3% | 4 | | May 2026 | Hiking shoe brands | 880 | 5.1% | 4 | | Jun 2026 | Hiking shoe brands | 880 | 5.1% | 4 | | Jul 2026 | Hiking shoe brands | 880 | 4.8% | 4 | | Aug 2026 | Hiking shoe brands | 880 | 4.9% | 4 | | Sep 2026 | Hiking shoe brands | 880 | 4.9% | 4 | | Oct 2025 | Barefoot and minimalist shoe brands | 720 | 31.7% | 2 | | Nov 2025 | Barefoot and minimalist shoe brands | 880 | 32.2% | 2 | | Dec 2025 | Barefoot and minimalist shoe brands | 880 | 35.9% | 1 | | Jan 2026 | Barefoot and minimalist shoe brands | 880 | 34.9% | 1 | | Feb 2026 | Barefoot and minimalist shoe brands | 720 | 34.1% | 2 | | Mar 2026 | Barefoot and minimalist shoe brands | 880 | 36.2% | 1 | | Apr 2026 | Barefoot and minimalist shoe brands | 880 | 36.5% | 1 | | May 2026 | Barefoot and minimalist shoe brands | 880 | 35.5% | 1 | | Jun 2026 | Barefoot and minimalist shoe brands | 880 | 34.2% | 1 | | Jul 2026 | Barefoot and minimalist shoe brands | 880 | 35.5% | 1 | | Aug 2026 | Barefoot and minimalist shoe brands | 880 | 32.8% | 1 | | Sep 2026 | Barefoot and minimalist shoe brands | 880 | 33.7% | 1 | ## How are Altra’s branded searches counted? Brandwave collects information about searches that people make online using Altra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “altra nz” - “altra running shoes nz” - “altra shoes nz” ## Which hiking shoe brands compete with Altra? - [HOKA](/demand/nz/brands/hoka): Head-to-head: /demand/nz/compare/altra-vs-hoka - [Merrell](/demand/nz/brands/merrell): Head-to-head: /demand/nz/compare/altra-vs-merrell - [La Sportiva](/demand/nz/brands/la-sportiva): Head-to-head: /demand/nz/compare/altra-vs-la-sportiva - [Columbia](/demand/nz/brands/columbia): Head-to-head: /demand/nz/compare/altra-vs-columbia - [Salomon](/demand/nz/brands/salomon): Head-to-head: /demand/nz/compare/altra-vs-salomon - [KEEN](/demand/nz/brands/keen-footwear) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Altra: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/altra This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/altra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.