--- title: "AllTrails: search popularity and Share of Search in New Zealand" description: "AllTrails is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/alltrails" publisher: "Brandwave" --- # AllTrails: search popularity and Share of Search in New Zealand AllTrails is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AllTrails - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hiking and tramping apps**: 27.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking and tramping apps | 2 | 27.1% | 2.5K | | Maps and navigation apps | 4 | 0.33% | 2.5K | - [Hiking and tramping apps](/demand/nz/categories/nz-hiking-apps) - [Maps and navigation apps](/demand/nz/categories/nz-navigation-apps) ## How has branded search demand for AllTrails changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for AllTrails in New Zealand fell from 3K to 2.5K. - Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand decreased from 29.6% to 27.1%. - Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand peaked at 39.8% in January 2026 and was lowest at 27.1% in August 2026. - Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among maps and navigation apps in New Zealand held steady, from 0.39% to 0.33%. ## How did search popularity change for New Zealand hiking and tramping apps in August 2026? - In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%. - In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%. - In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%. - Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026. - Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026. ## How did search popularity change for New Zealand maps and navigation apps in August 2026? - In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand. - In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand. - Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hiking and tramping apps | 3K | 29.6% | 2 | | Nov 2025 | Hiking and tramping apps | 3.7K | 34.1% | 2 | | Dec 2025 | Hiking and tramping apps | 4.7K | 38.8% | 2 | | Jan 2026 | Hiking and tramping apps | 5.8K | 39.8% | 2 | | Feb 2026 | Hiking and tramping apps | 3.8K | 30.4% | 2 | | Mar 2026 | Hiking and tramping apps | 3.7K | 28.9% | 2 | | Apr 2026 | Hiking and tramping apps | 3.7K | 30.6% | 2 | | May 2026 | Hiking and tramping apps | 3.1K | 30.8% | 2 | | Jun 2026 | Hiking and tramping apps | 2.5K | 27.2% | 2 | | Jul 2026 | Hiking and tramping apps | 3K | 32.3% | 2 | | Aug 2026 | Hiking and tramping apps | 2.5K | 27.1% | 2 | | Sep 2026 | Hiking and tramping apps | — | — | — | | Oct 2025 | Maps and navigation apps | 3K | 0.39% | 4 | | Nov 2025 | Maps and navigation apps | 3.7K | 0.48% | 2 | | Dec 2025 | Maps and navigation apps | 4.7K | 0.72% | 2 | | Jan 2026 | Maps and navigation apps | 5.8K | 0.88% | 2 | | Feb 2026 | Maps and navigation apps | 3.8K | 0.48% | 3 | | Mar 2026 | Maps and navigation apps | 3.7K | 0.48% | 4 | | Apr 2026 | Maps and navigation apps | 3.7K | 0.58% | 3 | | May 2026 | Maps and navigation apps | 3.1K | 0.4% | 4 | | Jun 2026 | Maps and navigation apps | 2.5K | 0.33% | 4 | | Jul 2026 | Maps and navigation apps | 3K | 0.47% | 4 | | Aug 2026 | Maps and navigation apps | 2.5K | 0.33% | 4 | | Sep 2026 | Maps and navigation apps | — | — | — | ## How is AllTrails measured? Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alltrails” - “alltrails app” - “alltrails com” - “alltrails hiking app” - “alltrails maps” - “alltrails near me” - “alltrails new zealand” - “alltrails nz” - “alltrails online” - “alltrails trail maps” - “find waterfall hikes on alltrails” ## Which hiking and tramping apps compete with AllTrails? - [Topo Maps+](/demand/nz/brands/topo-maps): Head-to-head: /demand/nz/compare/alltrails-vs-topo-maps - [Komoot](/demand/nz/brands/komoot): Head-to-head: /demand/nz/compare/alltrails-vs-komoot - [Gaia GPS](/demand/nz/brands/gaia-gps): Head-to-head: /demand/nz/compare/alltrails-vs-gaia-gps - [Wikiloc](/demand/nz/brands/wikiloc): Head-to-head: /demand/nz/compare/alltrails-vs-wikiloc ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AllTrails: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/alltrails This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/alltrails. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.