---
title: "Allrecipes: search popularity and Share of Search in New Zealand"
description: "Allrecipes is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/allrecipes"
publisher: "Brandwave"
---

# Allrecipes: search popularity and Share of Search in New Zealand

Allrecipes is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allrecipes
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among recipe websites**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Recipe websites | 4 | 3.3% | 1K |

- [Recipe websites](/demand/nz/categories/nz-recipe-websites)

## How has branded search demand for Allrecipes changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Allrecipes in New Zealand rose from 790 to 1K.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand increased from 2.2% to 3.3%.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
- Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
- In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
- In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
- Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Recipe websites | 790 | 2.2% | 4 |
| Nov 2025 | Recipe websites | 790 | 2.7% | 4 |
| Dec 2025 | Recipe websites | 940 | 2.8% | 5 |
| Jan 2026 | Recipe websites | 680 | 2.5% | 6 |
| Feb 2026 | Recipe websites | 670 | 2.6% | 5 |
| Mar 2026 | Recipe websites | 790 | 2.9% | 4 |
| Apr 2026 | Recipe websites | 820 | 2.7% | 4 |
| May 2026 | Recipe websites | 850 | 2.7% | 4 |
| Jun 2026 | Recipe websites | 880 | 2.8% | 4 |
| Jul 2026 | Recipe websites | 940 | 3% | 4 |
| Aug 2026 | Recipe websites | 1K | 3.3% | 4 |
| Sep 2026 | Recipe websites | — | — | — |

## How is Allrecipes measured?

Brandwave collects information about searches that people make online using Allrecipes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allrecipes”
- “allrecipes banana bread”
- “allrecipes chocolate cookies”
- “allrecipes com”
- “allrecipes dinner ideas”
- “allrecipes nz”
- “allrecipes recipe”
- “fluffy pancake recipe allrecipes”

## Which recipe websites compete with Allrecipes?

- [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats): Head-to-head: /demand/nz/compare/allrecipes-vs-recipe-tin-eats
- [Nadia Lim](/demand/nz/brands/nadia-lim): Head-to-head: /demand/nz/compare/allrecipes-vs-nadia-lim
- [BBC Good Food](/demand/nz/brands/bbc-good-food): Head-to-head: /demand/nz/compare/allrecipes-vs-bbc-good-food
- [taste.com.au](/demand/nz/brands/taste-com-au): Head-to-head: /demand/nz/compare/allrecipes-vs-taste-com-au
- [Food in a Minute](/demand/nz/brands/food-in-a-minute): Head-to-head: /demand/nz/compare/allrecipes-vs-food-in-a-minute

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allrecipes: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/allrecipes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/allrecipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.