---
title: "Allied Workforce: search popularity and Share of Search in New Zealand"
description: "Allied Workforce supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/allied-workforce"
publisher: "Brandwave"
---

# Allied Workforce: search popularity and Share of Search in New Zealand

Allied Workforce supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allied Workforce
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among temp staffing agencies**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Temp staffing agencies | 6 | 1.6% | 330 |

- [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies)

## How has branded search demand for Allied Workforce changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Allied Workforce in New Zealand fell from 400 to 330.
- Across the 11 months ending August 2026, Allied Workforce rose from 7th to 6th among temp staffing agencies in New Zealand.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
- In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
- In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.
- Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
- Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Temp staffing agencies | 400 | 1.4% | 7 |
| Nov 2025 | Temp staffing agencies | 550 | 2.4% | 6 |
| Dec 2025 | Temp staffing agencies | 310 | 1.9% | 6 |
| Jan 2026 | Temp staffing agencies | 370 | 1.6% | 6 |
| Feb 2026 | Temp staffing agencies | 360 | 1.8% | 6 |
| Mar 2026 | Temp staffing agencies | 530 | 2.1% | 6 |
| Apr 2026 | Temp staffing agencies | 430 | 2% | 6 |
| May 2026 | Temp staffing agencies | 430 | 1.9% | 6 |
| Jun 2026 | Temp staffing agencies | 410 | 1.8% | 6 |
| Jul 2026 | Temp staffing agencies | 400 | 1.8% | 6 |
| Aug 2026 | Temp staffing agencies | 330 | 1.6% | 6 |
| Sep 2026 | Temp staffing agencies | — | — | — |

## How is Allied Workforce measured?

Brandwave collects information about searches that people make online using Allied Workforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allied workforce”
- “allied workforce new zealand”
- “allied workforce nz”
- “allied workforce penrose”
- “alliedworkforce”
- “awf co nz”

## Which temp staffing agencies compete with Allied Workforce?

- [Adecco](/demand/nz/brands/adecco)
- [Tradestaff](/demand/nz/brands/tradestaff): Head-to-head: /demand/nz/compare/allied-workforce-vs-tradestaff
- [Hays](/demand/nz/brands/hays): Head-to-head: /demand/nz/compare/allied-workforce-vs-hays
- [Randstad](/demand/nz/brands/randstad): Head-to-head: /demand/nz/compare/allied-workforce-vs-randstad
- [Drake](/demand/nz/brands/drake): Head-to-head: /demand/nz/compare/allied-workforce-vs-drake
- [ManpowerGroup](/demand/nz/brands/manpowergroup): Head-to-head: /demand/nz/compare/allied-workforce-vs-manpowergroup

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allied Workforce: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/allied-workforce

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/allied-workforce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.