---
title: "Allied Pickfords: search popularity and Share of Search in New Zealand"
description: "Allied Pickfords is a removals company in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/allied-pickfords"
publisher: "Brandwave"
---

# Allied Pickfords: search popularity and Share of Search in New Zealand

Allied Pickfords is a removals company in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Allied Pickfords
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among moving companies**: 7.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Moving companies | 4 | 7.1% | 230 |

- [Moving companies](/demand/nz/categories/nz-moving-companies)

## How has branded search demand for Allied Pickfords changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Allied Pickfords in New Zealand fell from 250 to 230.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand increased from 6.5% to 7.1%.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand peaked at 7.4% in May 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, Allied Pickfords fell from 3rd to 4th among moving companies in New Zealand.

## How did search popularity change for New Zealand moving companies in August 2026?

- In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.
- In August 2026, Crown Relocations lost estimated Share of Search among moving companies in New Zealand, from 40.9% to 39.1%.
- Estimated monthly branded searches for NZ Van Lines in New Zealand fell 20.3% over 11 measured months, from 1.9K to 1.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moving companies | 250 | 6.5% | 3 |
| Nov 2025 | Moving companies | 260 | 5.8% | 4 |
| Dec 2025 | Moving companies | 270 | 6.4% | 4 |
| Jan 2026 | Moving companies | 270 | 5.7% | 4 |
| Feb 2026 | Moving companies | 230 | 5.4% | 4 |
| Mar 2026 | Moving companies | 240 | 5.8% | 4 |
| Apr 2026 | Moving companies | 230 | 6.4% | 4 |
| May 2026 | Moving companies | 250 | 7.4% | 3 |
| Jun 2026 | Moving companies | 190 | 5.2% | 4 |
| Jul 2026 | Moving companies | 160 | 5% | 4 |
| Aug 2026 | Moving companies | 230 | 7.1% | 4 |
| Sep 2026 | Moving companies | — | — | — |

## How is Allied Pickfords measured?

Brandwave collects information about searches that people make online using Allied Pickfords’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “allied pickfords”
- “allied pickfords movers”
- “allied pickfords near me”
- “allied pickfords nz”
- “allied pickfords removals”
- “alliedpickfords”
- “alliedpickfords co nz”

## Which moving companies compete with Allied Pickfords?

- [NZ Van Lines](/demand/nz/brands/nz-van-lines): Head-to-head: /demand/nz/compare/allied-pickfords-vs-nz-van-lines
- [Crown Relocations](/demand/nz/brands/crown-relocations): Head-to-head: /demand/nz/compare/allied-pickfords-vs-crown-relocations
- [Grace Removals](/demand/nz/brands/grace-removals): Head-to-head: /demand/nz/compare/allied-pickfords-vs-grace-removals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Allied Pickfords: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/allied-pickfords

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/allied-pickfords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.