---
title: "Alliance Group: search popularity and Share of Search in New Zealand"
description: "Alliance Group is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/alliance-group"
publisher: "Brandwave"
---

# Alliance Group: search popularity and Share of Search in New Zealand

Alliance Group is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Alliance Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among agricultural co-operatives**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Agricultural co-operatives | 6 | 3% | 1.4K |

- [Agricultural co-operatives](/demand/nz/categories/nz-agricultural-cooperatives)

## How has branded search demand for Alliance Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Alliance Group in New Zealand fell from 7.5K to 1.4K.
- Across the 11 months ending August 2026, Alliance Group’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 12.7% to 3%.
- Across the 11 months ending August 2026, Alliance Group fell from 2nd to 6th among agricultural co-operatives in New Zealand.

## How did search popularity change for New Zealand agricultural co-operatives in August 2026?

- In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.
- In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
- In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.
- In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
- In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.
- In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Agricultural co-operatives | 7.5K | 12.7% | 2 |
| Nov 2025 | Agricultural co-operatives | 4K | 7.9% | 5 |
| Dec 2025 | Agricultural co-operatives | 2.2K | 5.8% | 5 |
| Jan 2026 | Agricultural co-operatives | 2.7K | 7.5% | 5 |
| Feb 2026 | Agricultural co-operatives | 2.2K | 5.4% | 6 |
| Mar 2026 | Agricultural co-operatives | 2.4K | 4.6% | 5 |
| Apr 2026 | Agricultural co-operatives | 2K | 4.9% | 6 |
| May 2026 | Agricultural co-operatives | 1.9K | 4.6% | 6 |
| Jun 2026 | Agricultural co-operatives | 1.6K | 3.9% | 6 |
| Jul 2026 | Agricultural co-operatives | 1.7K | 4.2% | 6 |
| Aug 2026 | Agricultural co-operatives | 1.4K | 3% | 6 |
| Sep 2026 | Agricultural co-operatives | — | — | — |

## How is Alliance Group measured?

Brandwave collects information about searches that people make online using Alliance Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “alliance group”
- “alliance group ltd”
- “alliance meat”

## Which agricultural co-operatives compete with Alliance Group?

- [Fonterra](/demand/nz/brands/fonterra): Head-to-head: /demand/nz/compare/alliance-group-vs-fonterra
- [Ravensdown](/demand/nz/brands/ravensdown): Head-to-head: /demand/nz/compare/alliance-group-vs-ravensdown
- [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients): Head-to-head: /demand/nz/compare/alliance-group-vs-ballance-agri-nutrients
- [Silver Fern Farms](/demand/nz/brands/silver-fern-farms): Head-to-head: /demand/nz/compare/alliance-group-vs-silver-fern-farms
- [LIC](/demand/nz/brands/lic): Head-to-head: /demand/nz/compare/alliance-group-vs-lic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Alliance Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/alliance-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/alliance-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.