--- title: "Allen & Heath: search popularity in New Zealand" description: "Allen & Heath makes DJ and live sound mixers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/allen-and-heath" publisher: "Brandwave" --- # Allen & Heath: search popularity in New Zealand Allen & Heath makes DJ and live sound mixers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Allen & Heath - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among DJ equipment brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | DJ equipment brands | 5 | 9.2% | 170 | - [DJ equipment brands](/demand/nz/categories/nz-dj-equipment-brands) ## Top DJ equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Allen & Heath was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Allen & Heath is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pioneer DJ | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | AlphaTheta | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Denon DJ | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Rane | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Numark | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Allen & Heath | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Native Instruments | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reloop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about DJ equipment brands - Asked ChatGPT "Which DJ equipment brand should I buy in New Zealand?": 1. Pioneer DJ, 2. AlphaTheta, 3. Denon DJ, 4. Numark, 5. Rane - Asked ChatGPT "What are the best DJ equipment brands in New Zealand?": 1. Pioneer DJ, 2. AlphaTheta, 3. Denon DJ, 4. Rane, 5. Numark, 6. Allen & Heath - Asked ChatGPT "What's the best DJ equipment brand in New Zealand for a DJ setup?": 1. Pioneer DJ, 2. Denon DJ, 3. Rane, 4. AlphaTheta, 5. Numark - Searched Google, AI Overview "best dj gear": 1. Pioneer DJ, 2. Rane, 3. AlphaTheta, 4. Denon DJ Not named in any answer: Native Instruments and Reloop. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Allen & Heath changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Allen & Heath in New Zealand fell from 210 to 170. - Across the 12 months ending September 2026, Allen & Heath’s share of searches among DJ equipment brands in New Zealand decreased from 11.4% to 9.2%. - Across the 12 months ending September 2026, Allen & Heath’s share of searches among DJ equipment brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 7.7% in January 2026. - Across the 12 months ending September 2026, Allen & Heath fell from 4th to 5th among DJ equipment brands in New Zealand. ## How did search popularity change for New Zealand DJ equipment brands in September 2026? - In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches. - In September 2026, Numark gained share of searches among DJ equipment brands in New Zealand, from 25.6% to 29.9%. - In September 2026, Denon DJ gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 5.4%. - In September 2026, Rane gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 4.9%. - In September 2026, Native Instruments lost share of searches among DJ equipment brands in New Zealand, from 20% to 17.4%. - In September 2026, Pioneer DJ lost share of searches among DJ equipment brands in New Zealand, from 16.4% to 14.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DJ equipment brands | 210 | 11.4% | 4 | | Nov 2025 | DJ equipment brands | 210 | 10.5% | 4 | | Dec 2025 | DJ equipment brands | 170 | 9.6% | 4 | | Jan 2026 | DJ equipment brands | 210 | 7.7% | 5 | | Feb 2026 | DJ equipment brands | 170 | 8.9% | 4 | | Mar 2026 | DJ equipment brands | 210 | 12.2% | 4 | | Apr 2026 | DJ equipment brands | 210 | 11.7% | 4 | | May 2026 | DJ equipment brands | 260 | 13.8% | 3 | | Jun 2026 | DJ equipment brands | 170 | 9.7% | 4 | | Jul 2026 | DJ equipment brands | 170 | 8.2% | 6 | | Aug 2026 | DJ equipment brands | 210 | 10.8% | 4 | | Sep 2026 | DJ equipment brands | 170 | 9.2% | 5 | ## How are Allen & Heath’s branded searches counted? Brandwave collects information about searches that people make online using Allen & Heath’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “allenheath” ## Which DJ equipment brands compete with Allen & Heath? - [Numark](/demand/nz/brands/numark) - [Native Instruments](/demand/nz/brands/native-instruments): Head-to-head: /demand/nz/compare/allen-and-heath-vs-native-instruments - [Pioneer DJ](/demand/nz/brands/pioneer-dj): Head-to-head: /demand/nz/compare/allen-and-heath-vs-pioneer-dj - [AlphaTheta](/demand/nz/brands/alphatheta): Head-to-head: /demand/nz/compare/allen-and-heath-vs-alphatheta - [Reloop](/demand/nz/brands/reloop): Head-to-head: /demand/nz/compare/allen-and-heath-vs-reloop - [Denon DJ](/demand/nz/brands/denon-dj): Head-to-head: /demand/nz/compare/allen-and-heath-vs-denon-dj - [Rane](/demand/nz/brands/rane) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Allen & Heath: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/allen-and-heath This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/allen-and-heath. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.