---
title: "All Blacks Experience: search popularity and Share of Search in New Zealand"
description: "All Blacks Experience is a visitor attraction in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/all-blacks-experience"
publisher: "Brandwave"
---

# All Blacks Experience: search popularity and Share of Search in New Zealand

All Blacks Experience is a visitor attraction in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: All Blacks Experience
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among visitor attractions**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Visitor attractions | 14 | 1.2% | 5.5K |

- [Visitor attractions](/demand/nz/categories/nz-visitor-attractions)

## How has branded search demand for All Blacks Experience changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for All Blacks Experience in New Zealand fell from 6.8K to 5.5K.
- Across the 11 months ending August 2026, All Blacks Experience rose from 15th to 14th among visitor attractions in New Zealand.

## How did search popularity change for New Zealand visitor attractions in August 2026?

- In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
- In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
- In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
- In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
- In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
- In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Visitor attractions | 6.8K | 1.1% | 15 |
| Nov 2025 | Visitor attractions | 10.1K | 1.5% | 15 |
| Dec 2025 | Visitor attractions | 12.3K | 1.4% | 15 |
| Jan 2026 | Visitor attractions | 12.4K | 1.3% | 15 |
| Feb 2026 | Visitor attractions | 10.1K | 1.4% | 15 |
| Mar 2026 | Visitor attractions | 10.1K | 1.5% | 15 |
| Apr 2026 | Visitor attractions | 6.7K | 1% | 15 |
| May 2026 | Visitor attractions | 4.5K | 0.93% | 15 |
| Jun 2026 | Visitor attractions | 4.5K | 1% | 15 |
| Jul 2026 | Visitor attractions | 6.8K | 1.2% | 14 |
| Aug 2026 | Visitor attractions | 5.5K | 1.2% | 14 |
| Sep 2026 | Visitor attractions | — | — | — |

## How is All Blacks Experience measured?

Brandwave collects information about searches that people make online using All Blacks Experience’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “all blacks experience”
- “all blacks experience new zealand”
- “all blacks experience tickets”
- “the all blacks experience”

## Which visitor attractions compete with All Blacks Experience?

- [Sky Tower](/demand/nz/brands/sky-tower)
- [Rainbow's End](/demand/nz/brands/rainbows-end)
- [Kelly Tarlton's](/demand/nz/brands/kelly-tarltons)
- [Hobbiton Movie Set](/demand/nz/brands/hobbiton-movie-set)
- [Skyline Queenstown](/demand/nz/brands/skyline-queenstown)
- [Waitomo Glowworm Caves](/demand/nz/brands/waitomo-glowworm-caves)
- [Skyline Rotorua](/demand/nz/brands/skyline-rotorua)
- [Weta Workshop](/demand/nz/brands/weta-workshop)
- [International Antarctic Centre](/demand/nz/brands/international-antarctic-centre)
- [Shotover Jet](/demand/nz/brands/shotover-jet): Head-to-head: /demand/nz/compare/all-blacks-experience-vs-shotover-jet
- [Larnach Castle](/demand/nz/brands/larnach-castle): Head-to-head: /demand/nz/compare/all-blacks-experience-vs-larnach-castle
- [Te Puia](/demand/nz/brands/te-puia): Head-to-head: /demand/nz/compare/all-blacks-experience-vs-te-puia
- [Agrodome](/demand/nz/brands/agrodome): Head-to-head: /demand/nz/compare/agrodome-vs-all-blacks-experience
- [Waitangi Treaty Grounds](/demand/nz/brands/waitangi-treaty-grounds): Head-to-head: /demand/nz/compare/all-blacks-experience-vs-waitangi-treaty-grounds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "All Blacks Experience: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/all-blacks-experience

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/all-blacks-experience. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.