--- title: "Alesis: search popularity in New Zealand" description: "Alesis makes electronic drums. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/alesis" publisher: "Brandwave" --- # Alesis: search popularity in New Zealand Alesis makes electronic drums. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Alesis - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among drum machine brands**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drum machine brands | 5 | 7.4% | 160 | | Drum kit brands | 2 | 20.8% | 160 | - [Drum machine brands](/demand/nz/categories/nz-drum-machine-brands) - [Drum kit brands](/demand/nz/categories/nz-drum-kit-brands) ## Top drum machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alesis was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Alesis is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roland | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elektron | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Korg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Arturia | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Alesis | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Akai | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Moog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drum machine brands - Asked ChatGPT "Which drum machine brand should I buy in New Zealand?": 1. Roland, 2. Korg, 3. Elektron, 4. Arturia, 5. Alesis - Asked ChatGPT "What are the best drum machine brands in New Zealand?": 1. Elektron, 2. Roland, 3. Korg, 4. Arturia, 5. Akai - Asked ChatGPT "What's the best drum machine brand in New Zealand for beat making?": 1. Roland, 2. Elektron, 3. Akai, 4. Korg - Searched Google, AI Overview "best drum machine": 1. Roland, 2. Arturia, 3. Alesis - Searched Google, AI Overview "electronic drum machine": 1. Alesis, 2. Roland, 3. Elektron, 4. Arturia, 5. Korg Not named in any answer: Moog and Boss. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Alesis changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Alesis in New Zealand fell from 200 to 160. - Across the 12 months ending September 2026, Alesis’ share of searches among drum machine brands in New Zealand decreased from 8.8% to 7.4%. - Across the 12 months ending September 2026, Alesis’ share of searches among drum machine brands in New Zealand peaked at 11.1% in December 2025 and was lowest at 7.4% in September 2026. - Across the 12 months ending September 2026, Alesis’ share of searches among drum kit brands in New Zealand decreased from 22% to 20.8%. - Across the 12 months ending September 2026, Alesis’ share of searches among drum kit brands in New Zealand peaked at 25.3% in December 2025 and was lowest at 11.1% in July 2026. ## How did search popularity change for New Zealand drum machine brands in September 2026? - In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches. - In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%. - In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%. - In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%. - In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%. - Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026. ## How did search popularity change for New Zealand drum kit brands in September 2026? - In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%. - In September 2026, Alesis gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%. - In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%. - In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%. - In September 2026, Yamaha gained share of searches among drum kit brands in New Zealand, from 10.9% to 11.7%. - In September 2026, Pearl lost share of searches among drum kit brands in New Zealand, from 44.2% to 28.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drum machine brands | 200 | 8.8% | 5 | | Nov 2025 | Drum machine brands | 210 | 10.3% | 5 | | Dec 2025 | Drum machine brands | 210 | 11.1% | 5 | | Jan 2026 | Drum machine brands | 180 | 9.2% | 5 | | Feb 2026 | Drum machine brands | 160 | 9.6% | 5 | | Mar 2026 | Drum machine brands | 180 | 8.9% | 5 | | Apr 2026 | Drum machine brands | 180 | 8.7% | 5 | | May 2026 | Drum machine brands | 200 | 9.2% | 5 | | Jun 2026 | Drum machine brands | 200 | 9.6% | 5 | | Jul 2026 | Drum machine brands | 180 | 8.8% | 5 | | Aug 2026 | Drum machine brands | 220 | 9.4% | 4 | | Sep 2026 | Drum machine brands | 160 | 7.4% | 5 | | Oct 2025 | Drum kit brands | 200 | 22% | 2 | | Nov 2025 | Drum kit brands | 210 | 23.3% | 2 | | Dec 2025 | Drum kit brands | 210 | 25.3% | 1 | | Jan 2026 | Drum kit brands | 180 | 23.4% | 2 | | Feb 2026 | Drum kit brands | 160 | 18.2% | 2 | | Mar 2026 | Drum kit brands | 180 | 20.9% | 3 | | Apr 2026 | Drum kit brands | 180 | 22% | 2 | | May 2026 | Drum kit brands | 200 | 22% | 2 | | Jun 2026 | Drum kit brands | 200 | 18.3% | 2 | | Jul 2026 | Drum kit brands | 180 | 11.1% | 2 | | Aug 2026 | Drum kit brands | 220 | 17.1% | 2 | | Sep 2026 | Drum kit brands | 160 | 20.8% | 2 | ## How are Alesis’ branded searches counted? Brandwave collects information about searches that people make online using Alesis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alesis” - “alesis electronic drums” ## Which drum machine brands compete with Alesis? - [Korg](/demand/nz/brands/korg) - [Moog](/demand/nz/brands/moog): Head-to-head: /demand/nz/compare/alesis-vs-moog - [Akai](/demand/nz/brands/akai): Head-to-head: /demand/nz/compare/akai-vs-alesis - [Arturia](/demand/nz/brands/arturia): Head-to-head: /demand/nz/compare/alesis-vs-arturia - [Elektron](/demand/nz/brands/elektron): Head-to-head: /demand/nz/compare/alesis-vs-elektron - [Roland](/demand/nz/brands/roland): Head-to-head: /demand/nz/compare/alesis-vs-roland - [Boss](/demand/nz/brands/boss-pedals) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Alesis: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/alesis This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/alesis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.