--- title: "Alchemer: search popularity in New Zealand" description: "Alchemer is a voice-of-customer platform that helps marketing teams gather feedback and understand customer perceptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/alchemer" publisher: "Brandwave" --- # Alchemer: search popularity in New Zealand Alchemer is a voice-of-customer platform that helps marketing teams gather feedback and understand customer perceptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Alchemer - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among voice of customer platforms**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Voice of customer platforms | 7 | 1.1% | 90 | - [Voice of customer platforms](/demand/nz/categories/nz-voice-of-customer-platforms) ## Top voice of customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alchemer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Alchemer is the joint sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskNicely | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Medallia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thematic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Alchemer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Survicate | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InMoment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use in New Zealand?": 1. AskNicely, 2. Thematic, 3. Qualtrics, 4. Medallia - Asked ChatGPT "What are the best voice of customer platforms in New Zealand?": 1. Qualtrics, 2. AskNicely, 3. Medallia, 4. SurveyMonkey, 5. Survicate, 6. Thematic - Asked ChatGPT "What's the best voice of customer platform in New Zealand for customer feedback?": 1. AskNicely, 2. Qualtrics, 3. Medallia, 4. SurveyMonkey - Searched Google, AI Overview "voice of customer platform": 1. Qualtrics, 2. Medallia - Searched Google, AI Overview "customer feedback software": 1. Qualtrics, 2. Alchemer, 3. Survicate Not named in any answer: Sprig and InMoment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Alchemer changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Alchemer in New Zealand fell from 110 to 90. - Across the 12 months ending September 2026, Alchemer’s share of searches among voice of customer platforms in New Zealand held steady at 1.1%. ## How did search popularity change for New Zealand voice of customer platforms in September 2026? - In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches. - In September 2026, SurveyMonkey gained share of searches among voice of customer platforms in New Zealand, from 53.1% to 55.3%. - In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%. - In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%. - Estimated monthly branded searches for InMoment in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. - Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Voice of customer platforms | 110 | 1.1% | 7 | | Nov 2025 | Voice of customer platforms | 140 | 1.6% | 6 | | Dec 2025 | Voice of customer platforms | 50 | 1% | 8 | | Jan 2026 | Voice of customer platforms | 90 | 1.7% | 7 | | Feb 2026 | Voice of customer platforms | 110 | 1.5% | 7 | | Mar 2026 | Voice of customer platforms | 110 | 1.1% | 7 | | Apr 2026 | Voice of customer platforms | 140 | 1.8% | 7 | | May 2026 | Voice of customer platforms | 110 | 1.3% | 7 | | Jun 2026 | Voice of customer platforms | 110 | 1.4% | 7 | | Jul 2026 | Voice of customer platforms | 90 | 1.2% | 7 | | Aug 2026 | Voice of customer platforms | 90 | 1.1% | 7 | | Sep 2026 | Voice of customer platforms | 90 | 1.1% | 7 | ## How are Alchemer’s branded searches counted? Brandwave collects information about searches that people make online using Alchemer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alchemer” ## Which voice of customer platforms compete with Alchemer? - [SurveyMonkey](/demand/nz/brands/surveymonkey) - [Qualtrics](/demand/nz/brands/qualtrics) - [Thematic](/demand/nz/brands/thematic) - [AskNicely](/demand/nz/brands/asknicely): Head-to-head: /demand/nz/compare/alchemer-vs-asknicely - [Sprig](/demand/nz/brands/sprig): Head-to-head: /demand/nz/compare/alchemer-vs-sprig - [Medallia](/demand/nz/brands/medallia): Head-to-head: /demand/nz/compare/alchemer-vs-medallia - [InMoment](/demand/nz/brands/inmoment): Head-to-head: /demand/nz/compare/alchemer-vs-inmoment - [Survicate](/demand/nz/brands/survicate): Head-to-head: /demand/nz/compare/alchemer-vs-survicate ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Alchemer: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/alchemer This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/alchemer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.