--- title: "Alamy: search popularity in New Zealand" description: "Alamy provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/alamy" publisher: "Brandwave" --- # Alamy: search popularity in New Zealand Alamy provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Alamy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stock photo libraries**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock photo libraries | 7 | 2% | 460 | - [Stock photo libraries](/demand/nz/categories/nz-stock-photo-libraries) ## Top stock photo libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alamy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | One Shot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Stock | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | iStock | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Getty Images | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Alamy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 123RF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Depositphotos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stock photo libraries - Asked ChatGPT "Which stock photo library should I use in New Zealand?": 1. Adobe Stock, 2. One Shot, 3. Shutterstock, 4. Unsplash - Asked ChatGPT "What are the best stock photo libraries in New Zealand?": 1. One Shot, 2. Unsplash, 3. Adobe Stock, 4. Shutterstock - Asked ChatGPT "What's the best stock photo library in New Zealand for creative projects?": 1. One Shot, 2. Adobe Stock, 3. Unsplash - Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Shutterstock, 3. Getty Images, 4. iStock - Searched Google, AI Overview "royalty free stock photos": 1. Unsplash, 2. Shutterstock, 3. iStock, 4. Adobe Stock Not named in any answer: Alamy, 123RF and Depositphotos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Alamy changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Alamy in New Zealand fell from 520 to 460. - Across the 12 months ending September 2026, Alamy fell from 6th to 7th among stock photo libraries in New Zealand. ## How did search popularity change for New Zealand stock photo libraries in September 2026? - In September 2026, Adobe Stock gained share of searches among stock photo libraries in New Zealand, from 27.3% to 29.3%. - In September 2026, Shutterstock gained share of searches among stock photo libraries in New Zealand, from 12.6% to 14%. - In September 2026, Getty Images gained share of searches among stock photo libraries in New Zealand, from 4.6% to 5.3%. - In September 2026, iStock gained share of searches among stock photo libraries in New Zealand, from 8.5% to 9.2%. - In September 2026, Unsplash lost share of searches among stock photo libraries in New Zealand, from 41.5% to 36.3%. - Estimated monthly branded searches for Depositphotos in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock photo libraries | 520 | 1.7% | 6 | | Nov 2025 | Stock photo libraries | 420 | 1.5% | 7 | | Dec 2025 | Stock photo libraries | 300 | 1.6% | 7 | | Jan 2026 | Stock photo libraries | 400 | 1.9% | 7 | | Feb 2026 | Stock photo libraries | 390 | 1.5% | 6 | | Mar 2026 | Stock photo libraries | 640 | 2.1% | 6 | | Apr 2026 | Stock photo libraries | 460 | 1.9% | 7 | | May 2026 | Stock photo libraries | 450 | 1.6% | 7 | | Jun 2026 | Stock photo libraries | 450 | 1.6% | 7 | | Jul 2026 | Stock photo libraries | 440 | 2% | 7 | | Aug 2026 | Stock photo libraries | 450 | 1.8% | 7 | | Sep 2026 | Stock photo libraries | 460 | 2% | 7 | ## How are Alamy’s branded searches counted? Brandwave collects information about searches that people make online using Alamy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alamy” - “alamy images” - “alamy stock images” ## Which stock photo libraries compete with Alamy? - [Unsplash](/demand/nz/brands/unsplash) - [Adobe Stock](/demand/nz/brands/adobe-stock) - [Shutterstock](/demand/nz/brands/shutterstock) - [iStock](/demand/nz/brands/istock): Head-to-head: /demand/nz/compare/alamy-vs-istock - [Getty Images](/demand/nz/brands/getty-images): Head-to-head: /demand/nz/compare/alamy-vs-getty-images - [One Shot](/demand/nz/brands/one-shot): Head-to-head: /demand/nz/compare/alamy-vs-one-shot - [123RF](/demand/nz/brands/123rf): Head-to-head: /demand/nz/compare/123rf-vs-alamy - [Depositphotos](/demand/nz/brands/depositphotos): Head-to-head: /demand/nz/compare/alamy-vs-depositphotos ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Alamy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/alamy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/alamy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.