---
title: "Airwallex: search popularity in New Zealand"
description: "A global business account and payments platform for accepting payments, paying suppliers, and managing multiple currencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/airwallex"
publisher: "Brandwave"
---

# Airwallex: search popularity in New Zealand

A global business account and payments platform for accepting payments, paying suppliers, and managing multiple currencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Airwallex
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among currency converter software**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Currency converter software | 5 | 4.1% | 2.4K |
| Payment processors | 4 | 4.2% | 2.4K |
| Accounts payable platforms | 2 | 31.3% | 2.4K |
| Expense management software | 1 | 49.2% | 2.4K |
| Corporate card platforms | 1 | 88.9% | 2.4K |

- [Currency converter software](/demand/nz/categories/nz-currency-converter-software)
- [Payment processors](/demand/nz/categories/nz-payment-processors)
- [Accounts payable platforms](/demand/nz/categories/nz-accounts-payable-platforms)
- [Expense management software](/demand/nz/categories/nz-expense-management-software)
- [Corporate card platforms](/demand/nz/categories/nz-corporate-card-platforms)

## Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airwallex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Airwallex is the fifth most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Xe | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wise | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| OFX | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| OANDA | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Airwallex | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Western Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about currency converter software

- Asked ChatGPT "Which currency converter software should I use in New Zealand?": 1. Xe, 2. Wise, 3. OANDA
- Asked ChatGPT "What are the best currency converter software options in New Zealand?": 1. Xe, 2. Wise, 3. OFX, 4. Airwallex
- Asked ChatGPT "What's the best currency converter software in New Zealand for international payments?": 1. Wise, 2. OFX, 3. Xe, 4. Airwallex
- Searched Google, AI Overview "best currency converter": 1. Xe, 2. OANDA, 3. Wise
- Searched Google, AI Overview "exchange rate software": 1. Xe

Not named in any answer: Western Union.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Airwallex changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Airwallex in New Zealand rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Airwallex’s share of searches among currency converter software in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.2% in May 2026.
- Across the 12 months ending September 2026, Airwallex fell from 4th to 5th among currency converter software in New Zealand.
- Across the 12 months ending September 2026, Airwallex’s share of searches among payment processors in New Zealand increased from 3.1% to 4.2%.
- Across the 12 months ending September 2026, Airwallex’s share of searches among payment processors in New Zealand peaked at 4.7% in December 2025 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Airwallex’s share of searches among accounts payable platforms in New Zealand increased from 22.9% to 31.3%.
- Across the 12 months ending September 2026, Airwallex’s share of searches among accounts payable platforms in New Zealand peaked at 40.2% in December 2025 and was lowest at 22.9% in October 2025.
- Across the 12 months ending September 2026, Airwallex’s share of searches among expense management software in New Zealand increased from 38.6% to 49.2%.
- Across the 12 months ending September 2026, Airwallex’s share of searches among expense management software in New Zealand peaked at 54.5% in December 2025 and was lowest at 38.6% in October 2025.
- Across the 12 months ending September 2026, Airwallex’s share of searches among corporate card platforms in New Zealand increased from 88.4% to 88.9%.
- Across the 12 months ending September 2026, Airwallex’s share of searches among corporate card platforms in New Zealand peaked at 92.1% in December 2025 and was lowest at 84.1% in January 2026.

## How did search popularity change for New Zealand currency converter software in September 2026?

- In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.
- In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.
- In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.
- In September 2026, Airwallex gained share of searches among currency converter software in New Zealand, from 2.4% to 4.1%.
- In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%.
- In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%.

## How did search popularity change for New Zealand payment processors in September 2026?

- In September 2026, Revolut gained share of searches among payment processors in New Zealand, from 15.8% to 18.5%.
- In September 2026, PayPal lost share of searches among payment processors in New Zealand, from 62.7% to 61.1%.
- In September 2026, GoCardless lost share of searches among payment processors in New Zealand, from 3% to 2.5%.
- Worldline’s share of searches among payment processors in New Zealand has lost ground for 3 months in a row, from 2% to 1.2% in September 2026.
- In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand.
- In September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand.

## How did search popularity change for New Zealand accounts payable platforms in September 2026?

- In September 2026, Airwallex gained share of searches among accounts payable platforms in New Zealand, from 28.6% to 31.3%.
- In September 2026, EzzyBills gained share of searches among accounts payable platforms in New Zealand, from 2% to 3.4%.
- In September 2026, Dext gained share of searches among accounts payable platforms in New Zealand, from 12.8% to 14%.
- In September 2026, ApprovalMax lost share of searches among accounts payable platforms in New Zealand, from 52.5% to 47%.
- In September 2026, Tipalti rose from 7th to 6th among accounts payable platforms in New Zealand.
- In September 2026, Stampli fell from 6th to 7th among accounts payable platforms in New Zealand.

## How did search popularity change for New Zealand expense management software in September 2026?

- In September 2026, Airwallex gained share of searches among expense management software in New Zealand, from 48% to 49.2%.
- In September 2026, Dext gained share of searches among expense management software in New Zealand, from 21.8% to 22.3%.
- In September 2026, SAP Concur lost share of searches among expense management software in New Zealand, from 13.6% to 11.1%.
- In September 2026, Xero Expenses rose from 6th to 5th among expense management software in New Zealand.
- In September 2026, Brex fell from 5th to 6th among expense management software in New Zealand.
- Estimated monthly branded searches for Emburse in New Zealand rose 125% over 12 measured months, from 40 to 90 in September 2026.

## How did search popularity change for New Zealand corporate card platforms in September 2026?

- In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%.
- Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026.
- Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
- Estimated monthly branded searches for Ramp in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
- Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Currency converter software | 1.9K | 4.3% | 4 |
| Nov 2025 | Currency converter software | 1.9K | 3.7% | 3 |
| Dec 2025 | Currency converter software | 2.9K | 5.7% | 2 |
| Jan 2026 | Currency converter software | 1.9K | 3.7% | 4 |
| Feb 2026 | Currency converter software | 1.9K | 3.7% | 4 |
| Mar 2026 | Currency converter software | 2.9K | 4.4% | 5 |
| Apr 2026 | Currency converter software | 2.4K | 1.7% | 4 |
| May 2026 | Currency converter software | 2.4K | 1.2% | 4 |
| Jun 2026 | Currency converter software | 2.9K | 2.4% | 5 |
| Jul 2026 | Currency converter software | 2.4K | 2% | 4 |
| Aug 2026 | Currency converter software | 2.4K | 2.4% | 4 |
| Sep 2026 | Currency converter software | 2.4K | 4.1% | 5 |
| Oct 2025 | Payment processors | 1.9K | 3.1% | 4 |
| Nov 2025 | Payment processors | 1.9K | 3.1% | 4 |
| Dec 2025 | Payment processors | 2.9K | 4.7% | 4 |
| Jan 2026 | Payment processors | 1.9K | 3% | 4 |
| Feb 2026 | Payment processors | 1.9K | 3% | 4 |
| Mar 2026 | Payment processors | 2.9K | 4.4% | 4 |
| Apr 2026 | Payment processors | 2.4K | 3.8% | 4 |
| May 2026 | Payment processors | 2.4K | 3.8% | 4 |
| Jun 2026 | Payment processors | 2.9K | 4.4% | 4 |
| Jul 2026 | Payment processors | 2.4K | 3.7% | 4 |
| Aug 2026 | Payment processors | 2.4K | 4.3% | 4 |
| Sep 2026 | Payment processors | 2.4K | 4.2% | 4 |
| Oct 2025 | Accounts payable platforms | 1.9K | 22.9% | 2 |
| Nov 2025 | Accounts payable platforms | 1.9K | 23.4% | 2 |
| Dec 2025 | Accounts payable platforms | 2.9K | 40.2% | 1 |
| Jan 2026 | Accounts payable platforms | 1.9K | 30.1% | 2 |
| Feb 2026 | Accounts payable platforms | 1.9K | 23.8% | 2 |
| Mar 2026 | Accounts payable platforms | 2.9K | 28.5% | 2 |
| Apr 2026 | Accounts payable platforms | 2.4K | 31.6% | 2 |
| May 2026 | Accounts payable platforms | 2.4K | 27.8% | 2 |
| Jun 2026 | Accounts payable platforms | 2.9K | 32.4% | 2 |
| Jul 2026 | Accounts payable platforms | 2.4K | 31.7% | 2 |
| Aug 2026 | Accounts payable platforms | 2.4K | 28.6% | 2 |
| Sep 2026 | Accounts payable platforms | 2.4K | 31.3% | 2 |
| Oct 2025 | Expense management software | 1.9K | 38.6% | 1 |
| Nov 2025 | Expense management software | 1.9K | 40.7% | 1 |
| Dec 2025 | Expense management software | 2.9K | 54.5% | 1 |
| Jan 2026 | Expense management software | 1.9K | 44.8% | 1 |
| Feb 2026 | Expense management software | 1.9K | 43.1% | 1 |
| Mar 2026 | Expense management software | 2.9K | 47.1% | 1 |
| Apr 2026 | Expense management software | 2.4K | 49.1% | 1 |
| May 2026 | Expense management software | 2.4K | 48.2% | 1 |
| Jun 2026 | Expense management software | 2.9K | 52.1% | 1 |
| Jul 2026 | Expense management software | 2.4K | 49.1% | 1 |
| Aug 2026 | Expense management software | 2.4K | 48% | 1 |
| Sep 2026 | Expense management software | 2.4K | 49.2% | 1 |
| Oct 2025 | Corporate card platforms | 1.9K | 88.4% | 1 |
| Nov 2025 | Corporate card platforms | 1.9K | 86% | 1 |
| Dec 2025 | Corporate card platforms | 2.9K | 92.1% | 1 |
| Jan 2026 | Corporate card platforms | 1.9K | 84.1% | 1 |
| Feb 2026 | Corporate card platforms | 1.9K | 85.2% | 1 |
| Mar 2026 | Corporate card platforms | 2.9K | 89% | 1 |
| Apr 2026 | Corporate card platforms | 2.4K | 89.2% | 1 |
| May 2026 | Corporate card platforms | 2.4K | 86% | 1 |
| Jun 2026 | Corporate card platforms | 2.9K | 89.5% | 1 |
| Jul 2026 | Corporate card platforms | 2.4K | 87.9% | 1 |
| Aug 2026 | Corporate card platforms | 2.4K | 88.6% | 1 |
| Sep 2026 | Corporate card platforms | 2.4K | 88.9% | 1 |

## How are Airwallex’s branded searches counted?

Brandwave collects information about searches that people make online using Airwallex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airwallex”

## Which currency converter software compete with Airwallex?

- [Western Union](/demand/nz/brands/western-union): Head-to-head: /demand/nz/compare/airwallex-vs-western-union
- [Wise](/demand/nz/brands/wise): Head-to-head: /demand/nz/compare/airwallex-vs-wise
- [OFX](/demand/nz/brands/ofx): Head-to-head: /demand/nz/compare/airwallex-vs-ofx
- [Xe](/demand/nz/brands/xe): Head-to-head: /demand/nz/compare/airwallex-vs-xe
- [OANDA](/demand/nz/brands/oanda): Head-to-head: /demand/nz/compare/airwallex-vs-oanda

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Airwallex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/airwallex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/airwallex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.